Forever 21 is changing its game. As Racked pointed out via The Wall Street Journal, the retailer is focusing on an older demographic now (not just tweens) by stocking the store with "more-forgiving fits and more sophisticated looks."
"We’ve been working hard to break down that barrier of age with our brand," Forever 21 Vice President of Merchandising Linda Chang told WSJ. "Part of it has to do with overcoming the stigma of our name—Forever 21." The brand is also starting to stock its stores with different brands like Happy Socks BOY London to appeal to customers. So interesting.
Love what Forever 21 currently offers? Keep scrolling to shop a few of our favourite finds of the moment.
?
Forever 21 Ribbed Side-Slit Midi Dress ($20)
Forever 21 Genuine Suede A-Line Skirt ($33)
Forever 21 Buckled Ponyhair Leather Booties ($70)
Forever 21 Textured Culotte Overalls ($30)
Forever 21 Self-Tie Waist Shirt in White ($15)What do you love most about Forever 21? Let us know your thoughts in the comments below!
-
16 Under-$50 Holiday Party Pieces My Bank Account Is Thanking Me ForSavvy shoppers, unite.
-
The Iconic Early-2000s Trend Everyone Is Excited to Bring Back for SpringVelour lovers, I'm looking at you.
-
I Found 30 Under-$30 Chic Spring Items for You Because I'm Just That GenerousI hope you're ready.
-
Every Cool Girl Swears By This One Outfit Staple—I Got Mine for Under $15Yes, I'm actually serious.
-
My Favorite Piece of Workout Gear Is Only $13, and I Still Can't Believe ItYou won't either.
-
Psst: This Is Where I Go to Find the Best Under-$46 Fashion GemsLet me put you onto this.
-
I Honestly Can't Believe How Affordable These Winter Pieces Actually AreAnd they're so on-trend.
-
If Cozy-Chic Is Your Vibe, You're Going to Want All of These New PiecesThey're really cute.
