I Just Found 24 Chic Everyday Items While Scrolling Through H&M

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(Image credit: @basicstouch; Similar coat: H&M Calf-Length Coat ($80))

I scroll through the pages and pages of new merchandise at H&M pretty often as I’m doing market research for my stories. Naturally, I’m always inclined to share some of my standout finds with you. And that brings us to why we’re here today. Yep, below you’ll uncover a range of items that recently caught my eye from H&M that I think you might be into as well.

What’s special about the edit in question is that I believe that the group could fall within that "everyday items” category in that they’re all highly versatile and could easily be styled with a smattering of basics. Intrigued? Keep scrolling to shop the staples worth noting from H&M, including gorgeous knits, chic outerwear finds, and comfy separates.

 Next, check out more stylish items to shop.

Market Director

Bobby Schuessler is a fashion editor with over a decade of editorial experience covering shopping, style, and beauty. He's spent over seven years at Who What Wear, currently leading the market team to deliver highly covetable and convertible content. He creates data-driven shopping guides featuring top retailers like Nordstrom, Shopbop, and Net-a-Porter and is at the forefront of Who What Wear's shopping tentpole strategies, including Amazon Prime Day. He also works on branded content initiatives and appears on camera in video and shopping livestream franchises. He has also worked across a variety of other media brands and fashion retailers like Refinery29, PureWow, Men's Health, and Gilt covering commerce, trend reporting, women's and men's fashion, home, and lifestyle.