Hurry! Everlane's Brand New Striped Shirts Are Already Selling Out

last updated 9 February 2015

Yesterday, Everlane launched its newest shirt, the Breton stripe, along with a charming campaign just in time for Valentine’s Day. For the shoot, the brand passed on models and instead photographed five real-life, NYC-based couples in their matching shirts. After seeing the photos, combined with the fact that the covet-worthy shirts cap out at under $50, it’s no surprise that there's already a waitlist for the Grey/Black style!

Scroll through to see the shots, the shirts, and to shop the last Breton stripe while it’s still in stock!

Emmett & Sandra

Caroline & Michael

Daphne & Pali

Kelsey & Alex

Thomas & Alexandra

Everlane

Women’s Heavyweight Tee

Everlane Women’s Heavyweight Tee ($45) in Grey/Cream

Everlane

Women’s Heavyweight Tee

Everlane Women’s Heavyweight Tee ($45) in Grey/BlackWhat do you think of the brand’s decision to use real couples instead of models? Sound off in the comments!

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Since starting as an intern back in 2013, Nicole Akhtarzad Eshaghpour has held several roles here at Who What Wear, and she is currently Editor-at-Large. It was a less expected route, seeing as she was graduating from business school at USC when this all began, but it has turned out to be the best one for her. Fast-forward to 2024, and she's moved to NYC from her hometown of Beverly Hills and spends her workdays a little differently from when she was an intern starting out. Currently, she focuses on a weekly mélange of shopping content. As far as her personal style goes, she's largely drawn to classic pieces and neutral basics but will always make an exception for something colorful, printed, or bejeweled as long as it's deemed worthy enough. After all, the only thing she loves more than a good party is dressing up for one. On weekdays, she can usually be found at home eating something delicious for dinner and trying to force her husband to watch Summer House.