3 Things Every Editor Now Has on Her Shopping List

last updated 30 September 2016

We can place safe bets that 99% of the editors attending fashion month have recently gone shopping with the purpose of crafting their new-season looks. But there's a glitch in such a preparatory system: When you see the next round of shows (right now, designers are offering up S/S 17 wares), the urge to buy, buy, buy strikes again. And no more so than when you experience back-to-back runways with Roksanda and Erdem. It's a dream fashion sandwich: one delightfully unique dress after the other, one sumptuous colour palette following the next, one very long must-purchase list growing ever longer…

Roksanda's vibrant mix of berry, purple and nude tones had the crowd enthralled and ready to shed their winter darks. The feather plume-dotted gowns were instant red carpet smashes, sculptural bags would satisfy art collectors as much as they would fashion lovers and we fell hard for the layered ankle-grazing dresses that made looking elegant seem far easier than we ever imagined.

Erdem's attention was focused on the past; had his Victorian ladies been shipwrecked? Their stunning couture-like dresses looked ever so slightly roughed up and all the cooler for it. The craftsmanship was, as always, beyond impeccable, and we were envious of his bevy of front-row A-listers (Dianna Agron, Poppy Delevingne, Eva Herzigová, Daisy Lowe, Doina Ciobanu, et al) who will undoubtedly be first to float around in these divine creations.

Between these two standout shows, three major trends (ones we've seen developing all week) were confirmed:

3-things-every-editor-now-has-on-her-shopping-list-1908163-1474289661 — Flatforms at Erdem:

Flatforms are big (and getting bigger). We've seen the chunky-soled sandals across the runways of New York, but if even Erdem's ultra-ladylike models are wearing them, a fresh fan club may well be emerging.

3-things-every-editor-now-has-on-her-shopping-list-1908158-1474289659 — Elaborate Dresses at Erdem:

Frills. Embroidery. Layers. Pleating. Lace. Ribbons. Pull-cords…

3-things-every-editor-now-has-on-her-shopping-list-1908162-1474289661 — Elaborate Dresses at Roksanda:

Tassels. Peekaboo. Intricately woven fabrics.

3-things-every-editor-now-has-on-her-shopping-list-1908160-1474289660 — Giant Earrings at Erdem:

You have to have big earrings. And they should probably be gold. Wear one. Wear a pair. Wear them with everything.

3-things-every-editor-now-has-on-her-shopping-list-1908159-1474289660 — Giant Earrings at Roksanda:

Which key pieces have you copy-pasted onto your next-season shopping list? Let us know in the comments below.

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Hannah Almassi is the Editor in Chief of Who What Wear UK. Hannah has been part of the the Who What Wear brand since 2015, when she was headhunted to launch the UK sister site and social channels, implement a localised content strategy and build out the editorial team. She joined following a seven-year tenure at Grazia magazine, where she led front-of-book news, fashion features and shopping specials as fashion news and features editor. With experience in both print and digital across fashion and beauty, Hannah has over 16 years in the field as a journalist, editor, content strategist and brand consultant. Hannah has interviewed industry heavyweights such as designers including Marc Jacobs and Jonathan Anderson through to arbiters of taste including Katie Grand and Anna Dello Russo. A skilled moderator and lecturer specialising in the shift to digital media and e-commerce, Hannah’s opinion and work has been sought by the likes of CNBC, BBC, The Sunday Times Style, The Times, The Telegraph and MatchesFashion.com, among many others. Hannah is often called upon for her take on trends, becoming known as a person with their finger of the pulse of what’s happening in the fashion space for stylish Brits. Hannah currently resides in Eastbourne with her photographer husband, incredibly busy son and highly Instagrammable cat.