I'm an Editor—Here Are 9 New-In Summer Buys I Really Love This Week
As an editor at Who What Wear, I typically spend a lot of time looking at new-in products, so every week, I update this story with the pieces that have caught my eye and that really stand out.
This week it's all about summer staples, as new-in sections are now flooded with punchy shades and summer-ready dresses. I have holidays on the brain and am gravitating towards colourful prints and bright, zesty colours. There's an amazing dress from our capsule summer collection, Drop 01 by Who What Wear UK, and an amazing pair of lime green trousers by Whistles.
So whether you're looking to buy, browse or discover something new, keep scrolling for pieces from the high street and designer labels that I love and think are worth investing in.
This Week's Shopping Picks
Who What Wear UK just launched a collection, and trust us—you need to see more.
THE brand of summer 2022.
Previous Shopping Picks
I love the stacked effect of this squiggle ring.
Excuse the double up, but I couldn't help but include two Kitri dresses this week.
Beach Flamingo always has the coolest edit of under-the-radar resortwear pieces.
Ghost has just launched a collaboration with Laura Bailey, and I love the simplicity of this dress.
This is perfect for beach holidays or a London heatwave.
I have just discovered the label Berjoan, and I'm obsessed. This is made in London with organic cotton gingham and the undyed buttons are made in the Cotswolds.
Missoma has just released its squiggle collection, and it's such a fun update on classic jewellery staples.
This was perhaps the most celebrated collection for spring summer 2022.
I have summer holidays on my mind and this is the ultimate hot-weather look.
I wore this cardigan this week, and it looks amazing with just jeans and boots.
This hangs beautifully.
I'm on the hunt for a new pair of sandals for this year, and these are high up on my list of potentials.
Going to Ibiza? Say hello to the dream party skirt.
This is my fantasy dress.
In my opinion, Christopher Esber is the designer of 2022.
Kendall Jenner just wore this dress, and it is such a show stopper.
The colour of 2022.
Emma is a freelance fashion editor with over 15 years experience in industry, having worked at The Telegraph, Grazia and, most recently, British Vogue. Emma was part of the founding team of Who What Wear UK, where she worked for six years as Deputy Editor and then Editor—helping shape the team into what it is today is one of the biggest privileges of her career and she will always see herself as a Who What Wear girl, contributing to both the US and UK sites. Whether she's writing about runway trends or spotlighting emerging brands, she aims to write about fashion in a way that is democratic and doesn't promote over consumption.
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