I'm an Editor—Here Are 9 New-In Summer Buys I Really Love This Week

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(Image credit: Emma Spedding)

As an editor at Who What Wear, I typically spend a lot of time looking at new-in products, so every week, I update this story with the pieces that have caught my eye and that really stand out.

This week it's all about summer staples, as new-in sections are now flooded with punchy shades and summer-ready dresses. I have holidays on the brain and am gravitating towards colourful prints and bright, zesty colours. There's an amazing dress from our capsule summer collection, Drop 01 by Who What Wear UK, and an amazing pair of lime green trousers by Whistles.

So whether you're looking to buy, browse or discover something new, keep scrolling for pieces from the high street and designer labels that I love and think are worth investing in.

This Week's Shopping Picks

Previous Shopping Picks

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Emma Spedding
Freelance Fashion Editor

Emma is a freelance fashion editor with over 15 years experience in industry, having worked at The Telegraph, Grazia and, most recently, British Vogue. Emma was part of the founding team of Who What Wear UK, where she worked for six years as Deputy Editor and then Editor—helping shape the team into what it is today is one of the biggest privileges of her career and she will always see herself as a Who What Wear girl, contributing to both the US and UK sites. Whether she's writing about runway trends or spotlighting emerging brands, she aims to write about fashion in a way that is democratic and doesn't promote over consumption.