Emma Roberts Owns the Affordable It Bag Only Fashion Girls Know About

Emma Roberts has a thing for It pieces. Whether she's igniting the latest flat-shoe trend all on her own or making Reformation dresses sell out like crazy, we can always count on her to wear the pieces everyone else will want—before everyone else knows they want it. Case in point: the new designer bag she's been carrying lately. Ever heard of the brand Chylak? It's an emerging Polish label that fashion insiders can't stop buzzing about at the moment, and Roberts has worn one of its bags more times than we can count this month, so if you're just hearing about it now, it's only the beginning.

The reason we're calling hers an It bag is that it happens to hit on the biggest fall bag trends. It's mini, has a structured shape, and is finished with a glossy croc effect. Oh, and at $350, it's far less than the other It bags we're seeing yet easily looks twice that amount. The other bags on offer from Chylak have the same forward yet timeless look to them, so we have a feeling the brand won't be a secret for much longer. We highly suggest you discover the celebrity-approved brand, and shop one of its bags before all your friends do.

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(Image credit: LRR/Backgrid)

On Emma Roberts: Reformation Clementine Top ($148); Re/Done Frayed Hem Cropped Jeans; Chylak Square Glossed Croc-Effect Bag ($350); Aera Audrey Flats ($345)

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Next, check out all the top It items of the month.

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Senior Editor

Anna is an NYC-based senior fashion editor who has been a member of the Who What Wear team for over seven years, having begun her career in L.A. at brands like Michael Kors and A.L.C. As an editor, she has earned a reputation for her coverage of breaking trends, emerging brands, luxury shopping curations, fashion features, and more. Anna has penned a number Who What Wear cover interviews, including Megan Fox, Julia Garner, and Lilly Collins. She also leads the site’s emerging travel vertical that highlights all things travel and lifestyle through a fashion-person lens.