The Contents of This Fashion Girl's Makeup Bag Cost £208—Here's What's Inside

If you've ever wanted to know what's really inside the makeup bags of the most stylish women in the industry, you're in luck. We've created a new column, Show Me the (Makeup) Money, to uncover the beauty products our fashion friends genuinely keep in their daily rotation—and how much their stash actually costs. I'll be delving inside their bags on your behalf and totting up every item in there, from the most expensive to the cheapest. Not only will you be left with an incredible shopping list, but also a realistic price tag to boot. Is there someone whose makeup bag you're dying to see inside? Slide into my Instagram DMs with your requests, and I'll see what I can do. This month, we're delving inside the everyday makeup bag of London fashion girl Emma Hill.

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(Image credit: @EMMAHILL)

With over half a million followers on Instagram and 210,000 on YouTube, London girl Emma Hill is used to sharing her daily style, latest fashion picks and basic outfit inspiration with a pretty huge audience. More recently, though, Emma has taken to sharing an insight into her trademark natural, glowing makeup and has also made a shift in the way she shops for beauty products.

Passionate about making her beauty routine entirely cruelty-free by the end of this year, Emma has started to make more conscious product choices, which is why I couldn't wait to take a look inside her everyday makeup bag. Of course, the switch to sustainable beauty takes time, so there's still a real mix of products and brands in Emma's bag—all picked to help her achieve that luminous complexion she's known for.

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(Image credit: @EMMAHILL)

Keep scrolling to shop Emma's everyday beauty favourites (totalling £208) for yourself.

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(Image credit: @EMMAHILL)

Related: The Contents of Katie Jane Hughes's Makeup Bag Cost £264—Here's What's Inside

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(Image credit: @EMMAHILL)

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Related: I Just Tried 40 Bronzers—These Are the Only Ones Worth Buying

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(Image credit: @EMMAHILL)

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Related: An Eyebrow Expert Wants You to Stop Making These Brow Mistakes

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(Image credit: @EMMAHILL)

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(Image credit: @EMMAHILL)

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(Image credit: @EMMAHILL)

Next up, the £19 fake tan that both Sienna Miller and Stacey Dooley use.

Mica Ricketts

Mica Ricketts is a freelance beauty editor, copywriter and regular contributor to Who What Wear UK. She also writes for titles including Marie Claire Refinery 29 and Cosmopolitan, and previously worked at Who What Wear UK as Beauty Editor. With experience in both editorial and content management, she also works with beauty brands and small businesses on brand messaging and content strategy. As a busy mum of two, she is passionate about finding efficacious beauty products that can disguise all signs of tiredness with minimal effort.