Emily Ratajkowski's New $36 Bra Is So on Trend
Thanks to her Instagram, Emily Ratajkowski is pretty much synonymous with swimwear and lingerie. Her brand, Inamorata, already sells EmRata-approved swimsuits, but the model and actress just expanded the label to include bras, tanks, and underwear. The best part? All of the pieces ring in under $60, with most items hovering around the $30 mark.
Naturally, Ratajkowski models the pieces herself—inside an NYC bodega, no less. We immediately zeroed in on one item in particular: the Inamorata Crosby Bralette ($36), which comes in a neon-green color that couldn't be more on trend. One of our editors even wrote a story dubbing slime green as "the only color that matters right now"—a bold statement but one that's backed up by a slew of women who have been wearing the color nonstop. Plus, we also included neon in our fall 2018 trend starter pack story, so it's safe to say it's everywhere right now. Scroll down to shop the bralette as well as other items from Ratajkowski's new lingerie launch.
Shop Emily Ratajkowski's New Lingerie Line
Next, I went to the most stylish city in Europe and spotted these seven trends.
Erin got her start as a Who What Wear intern over 13 years ago—back when the site only published a single story per day. (Who What Wear has since increased that number twentyfold.) She graduated magna cum laude from USC, which is how she ended up moving to Los Angeles from her hometown of San Diego. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2016, where she currently holds the title of Associate Director of Fashion News (as well as the unofficial title of resident royal expert—in case you haven't noticed her numerous Meghan Markle and Kate Middleton stories). She spends her days trying to incorporate her idols, Anna Wintour and Roger Federer, into as many stories as possible. Outside of work, she loves tennis, classic rock, traveling, and smothering her dog with affection.
-
The Rich-Looking Sneaker Trend That's Set to Dominate in 2025
Wealth's the word.
By Anna LaPlaca
-
Emily Ratajkowski Wore the Shoe Color People Used to Never Wear With Black Pants
It's chic now.
By Allyson Payer
-
Celebrities Always Wear Boots in These 3 Classic, Timeless Colors—I've Just Found Them on Sale
I can't keep this to myself.
By Natalie Munro
-
Emily Ratajkowski Wore a Classic $70 Banana Republic Shirt for a Night Out in NYC
Elegant and chic.
By Bobby Schuessler
-
Emily Ratajkowski Found the Perfect Shoe Trend to Transition a White Midi Skirt to Fall
No need to retire this popular trend yet.
By Allyson Payer
-
Dua Lipa and EmRata Are Already All Over 2025's Top Sneaker Trend
Prepare to see these everywhere next year.
By Eliza Huber
-
Emily Ratajkowski Just Re-Created One of Carrie Bradshaw's Most Iconic '90s Looks
So Carrie coded.
By Natalie Munro
-
"Ugly" Shoes Are a Big Part of EmRata's Style, But Her New Sneakers Are Especially Controversial
She won't stop wearing them. I can't stop thinking about them.
By Natalie Munro