The £13 Moisturiser That French Girls, Makeup Artists and Celebs Adore

If there's one thing that I love, it's having a peek inside the kits of professional makeup artists to see what they're using. Which is why I was in my element when I got to take a seat in the makeup chair myself for a shoot this week. I was lucky enough to have celebrity makeup artist Malin Coleman prepping and painting my skin for another project, and as she slathered on moisturiser to create a dewy base, I asked her what product she always relied on to get skin looking its absolute best before makeup. The answer, as it almost always is, was Embryolisse—a cult French pharmacy moisturiser that costs just £13.

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(Image credit: @ASOS_SYANA)

Created by dermatologists in a Parisian hospital in 1950, Embryolisse started life as a solution to maintaining the natural balance and health of the skin. After being introduced into French pharmacies, the versatile lotion has gone on to become a staple in French households, passed on from mothers to daughters as an essential moisturiser.

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(Image credit: @CLAIRE_MOST)

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So what is it that makes the formula so adored? Rich in fatty acids and vitamins, Embryolisse is a great solution for all skin types but is particularly good at tackling dehydration. Not only does it provide the skin with all the nutrients and water it needs for balance, but it also accelerates cell renewal so your skin will actually look brighter and healthier over time.

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(Image credit: @ADENORAH)

Since then, it's gone on to become a beauty insider secret—a staple skincare product in the kits of makeup artist and the bathroom cabinets of celebrities. In fact, a tube of the stuff sells every 23 seconds. A-listers like Scarlett Johansson, Gwyneth Paltrow, Michelle Keegan and Elle MacPherson all swear by it too. "What I am particular about is moisturisers. My favourite is French pharmacy moisturiser Embryolisse. It's a no-nonsense, good quality cream," says MacPherson.

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(Image credit: @MICHKEEGAN)

As for how you actually use it, the best thing about Embryolisse is that it's such a multitasker. You can use it as a daily moisturiser or primer by massaging a small amount into clean skin, as a makeup remover by applying it to a cotton pad, or as an overnight mask by applying a thick layer before bed.

Keep scrolling to shop the cult £13 moisturiser and some other French pharmacy favourites.

Related: Celebrities and Makeup Artists Agree—This £11 French Makeup Remover Is the Best

Next up, this cult cleanser is sold every 17 seconds.

Mica Ricketts

Mica Ricketts is a freelance beauty editor, copywriter and regular contributor to Who What Wear UK. She also writes for titles including Marie Claire Refinery 29 and Cosmopolitan, and previously worked at Who What Wear UK as Beauty Editor. With experience in both editorial and content management, she also works with beauty brands and small businesses on brand messaging and content strategy. As a busy mum of two, she is passionate about finding efficacious beauty products that can disguise all signs of tiredness with minimal effort.