31 Elegant Items I'm Shopping in Fall's Biggest Color Trends

Elsa Hosk in red.

(Image credit: @hoskelsa)

Experts say the one driving force for customers when shopping is color. The right hue can take anyone on the fence about a garment from a "maybe" to an "absolutely." Brands take note of the impact that color has on consumer behavior, and every season, certain shades begin to trend higher than others. We see them on the runways during fashion month, on our social media, and in the closets of our favorite fashion people and celebrities. With the arrival of autumn, it's time to take a look at which color trends will make my wardrobe look as chic and elevated as possible. After doing some research, I landed on six fall color trends that I can't wait to wear this season.

Keep scrolling to see which color trends made the cut and get your hands on a few products in those hues.

Chocolate Brown

Woman wearing a chocolate brown dress.

(Image credit: @sylviemus_)

If there was one color that encapsulates a luxurious fall vibe, it's chocolate brown. It's an elevated neutral with a little more warmth than its black and white counterparts. I have a chocolate-brown cashmere sweater, and I feel like my net worth goes up every time I put it on.

Burgundy

Woman wearing a burgundy button-down and holding a burgundy handbag.

(Image credit: @nlmarilyn)

We predicted that burgundy would be a big color trend for fall 2024, and unsurprisingly, we were right. I wait all summer long to bust out this deep hue of bordeaux. It works well in leather and patent fabrics, so I highly recommend trying this colorway out in a bag or shoes. The burgundy button-down shirt shown above is so good I'm currently on the hunt for one of my own.

Butter Yellow

Woman wearing a butter yellow dress.

(Image credit: @rosiehw)

Butter yellow reigned supreme all summer, and it looks like this color trend is still making its way onto fashion-month runways and into the fall wardrobes of my favorite fashion people and celebrities. There is something so pretty and delicate about this color that I can't get enough of, so I'm happy it's sticking around for another season.

Heather Gray

Woman wearing a heather gray suit.

(Image credit: @anoukyve)

With office siren looks trending and luxury fashion brands like Bottega Veneta and Prada loving heather gray, it's no wonder this color is trending for fall 2024. There is something so sophisticated and polished about it. Gone are the days of thinking of gray as a dull and boring color.

Cherry Red

Woman wearing a cherry red top.

(Image credit: @hoskelsa)

Who doesn't love a pop of red? During the fall months, we tend to avoid the bolder hues, but cherry red is always the exception. Wether you're looking for a colorful sweater or trying out a pair of red tights, this color reads stylish, bold, fun, and expensive all at the same time.

Camel

Woman wearing camel trousers.

(Image credit: @cassdimicco)

The quiet luxury trend is still here, and with it comes its champion hue—camel. Brunello Cucinelli, The Row, and Khaite all have several camel pieces in their current and past collections, reinforcing the idea that this warm neutral is anything but beige. Camel just exudes a rich-person aura that many other colors haven't mastered. I have a camel coat that I always pull out when I want to feel rich.

Assistant Editor

Originally from Chicago, Illinois, Grace has always been a lover of all things fashion and beauty. Upon receiving her first degree in visual communications from FIDM in Los Angeles, she moved to New York City and continued her education at LIM College, majoring in fashion media with a minor in society and culture. Grace has worked for PhotoBook magazine, Insider, and Harper's Bazaar. As a writer, Grace has had pieces published covering topics including racial justice, fashion, politics, and current events. During her free time, she loves wine tasting, creating content for her social media, spending time with friends, traveling to new places, and Pilates, and has a love for reality television, especially The Real Housewives. Grace is the person in your friend group everyone goes to for recommendations for the best place to grab drinks in NYC on a Friday night or the best hotels and restaurants to try when traveling to a new city. While fashion is her main love, she loves all things wellness and lifestyle as well. Her ideal sunday is brunching with friends then walking around furniture shopping and listening to a podcast. As the assistant shopping editor at Who What Wear, Grace loves finding the best buys out there for the WWW readers.