Trust Me, Buy This: Makeup Edition

Trust Me—Buy This is a monthly series where our market editor, Nicole Eshaghpour, makes her favorite real-life fashion finds shoppable for Who What Wear readers.

I know I said this about haircare, but I mean it even more when I say that I’m no makeup expert. Sure, I wear it and try to do so in an effective manner, but when you combine my aversion to change and my inherently classic style, you get a girl who doesn't really like to switch things up unless absolutely necessary. And that’s probably for the best, seeing as I already spend too much of my personal time shopping for clothing. Adding a beauty addiction into the mix is the last thing I need.

However, what I do confidently know about makeup is what I like. Whether they’ve been personal recommendations from beauty editors, things I’ve stolen from my beauty-obsessed sister, or something my makeup artist used on me at my wedding, there are a handful of products I swear by and am regularly recommending to all my friends. While I don’t have endless items (or brands) in my makeup bag, I am pretty obsessed with the ones that have made the cut. So to see, read about, and shop my absolute favorite makeup finds, just keep scrolling.

A photo posted by on

Brows

A photo posted by on

Skin

A photo posted by on

Eyes

A photo posted by on

Lips

Nails

A photo posted by on

A photo posted by on

Up next? Shop my favorite fashion finds as of late.

Editor-at-Large

Since starting as an intern back in 2013, Nicole Akhtarzad Eshaghpour has held several roles here at Who What Wear, and she is currently Editor-at-Large. Upon joining, she was a senior about to graduate from business school at USC. Fast-forward to 2025, and she's moved to NYC from her hometown of Beverly Hills and spends her workdays a little differently from when she was just starting out. Currently, she focuses on a weekly mélange of shopping content and her Trust Me—Buy This newsletter. As far as her personal style goes, she's largely drawn to neutral, classic pieces but will always make an exception for something colorful or bejeweled as long as it's deemed worthy enough. After all, the only thing she loves more than a party is dressing up for one. On her downtime, she can usually be found at home eating something delicious and trying to force her husband to watch Summer House.