Remember "What's in My Bag" Videos? Here's What Fashion Editors Keep in Theirs

Picture this: It's 2012 and log onto Youtube. In the mix of makeup tutorials using Urban Decay's widely loved Naked Palette and prank videos, you find your favorite beauty gurus and vloggers sharing what's inside their bags. The video trend was widely popular, and from their beauty staples to the random assortment of items they kept with them, viewers were eager to know. I was in high school around the time, and even though the only thing in my bag at the time were textbooks, I couldn't help but let my curiosity win and watch what everyone was keeping in their black hole of a handbag.

While nostalgic trends have been heavily resurfacing as of late, I thought I'd relive these videos and ask my fellow Who What Wear editors about the must-have items they keep in their bags, along with their current handbag pick. What one keeps in their bag is something more personal than you may think, as it can tell a short story about someone and how they think their day and what they'd need in any situation. Some like to keep their supplies minimal while some like to come prepared with everything. If you're curious to see what fashion editors keep on them when they're about and about, then keep scrolling. 

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Yusra Siddiqui, Assistant Market Editor
(Image credit: @thatgirlysura)

The Bag:

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Jasmine Fox-Suliaman, Audience Engagement Editor
(Image credit: @fashionwithjazz)

The Bag:

The Essentials:

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Allyson Payer, Senior Editor
(Image credit: @allypayer)

The Bag:

The Essentials:

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Kristen Nichols, Senior Editor
(Image credit: @kristenmarienichols)

The Bag:

The Essentials:

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Bobby Schuessler, Senior Market Editor
(Image credit: @bobbyschuessler)

The Bag:

The Essentials:

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Anna LaPlaca, Associate Editor
(Image credit: @anna_laplaca)

The Bag:

The Essentials:

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Associate Fashion Editor
Yusra Siddiqui is an editor who resides in New Jersey but bounces between the suburbs and NYC. (She's a Jersey girl at heart.) After interning at Who What Wear in 2019, she found her way to the team after graduating from LIM College in 2022 with a fashion media degree. She's also spent time writing and working for publications such as Fashionista, Coveteur, and Nylon, but she always knew that Who What Wear was where she was meant to be. When she's on the job, she's perusing runway shows, analyzing the latest thing fellow Gen Zers are up to on the internet, and sharing what she can about the modest-fashion market. You can also catch her dabbling in entertainment, talking about the costume choices of the latest Netflix series or diving deeper into how the plotline affects the viewers in a myriad of ways. Lastly, she likes to create content for Who What Wear's TikTok. Her personal time is spent doing similar but also different things—deep diving into almost every new TV show (Bridgerton, Gilmore Girls, and Stranger Things are favorites), planning her next local getaway (whenever that may be), and reading the latest Emily Henry or Sally Rooney novel in one sitting.