I Get Over 1000 Fashion Emails Per Week—Here's What Has Caught My Attention
Between press releases, newsletters, sale alerts, internal emails, wish list reminders, and more, my inbox is one of those that seems to auto-fill every time I think I’ve made a dent in it. And, as someone who feels the need to have their number of unread emails below 15 or 20 at any given time, you can bet I actually go through them—all of them.
So, what stands out amongst all the noise? Quite a bit, actually. Sure, I get my fair share of spam but I'm also lucky enough to get a lot of goodness in my inbox along with it. Below, you'll find everything from new-in pieces that really made their mark on me to celeb-approved finds I've been influenced in the direction of, and tons more in between. Simply keep scrolling to see, and, of course, shop everything that caught my attention as of late.
Moda Operandi newsletters should really come with a warning.
When Anna Sui and Ssense come together, you know it's going to be good.
I just learned about this brand and can't stop thinking about this dress.
My love for fashion butterflies knows no bounds this season.
The only things I love more than trinkets are chic vessels in which to place them.
Cardi B recently wore the other pieces that match this cardigan and it reminded me of how badly I want it.
Every time a celeb steps out in this brand, I'm beyond stunned.
It comes in neutrals too, but I really love this bag in this color combo.
I loved Ukranian label Bevza's nautical tops when I saw them come down the runway and I love them even more now.
The matching sports bra is a must.
Net-a-Porter picked up a new brand and it's a good one.
Justin Bieber recently wore this and the matching sweats on tour and I was inspired.
This brand's balconette bras have a cult following, so I'd assume the bikini version lives up to the hype as well.
These earrings have taken up residence in my brain.
This Monse print popped up in a newsletter and I want everything it comes in.
Totême's new capsule for MatchesFashion is as chic as you'd expect.
Three of my vices in one shoe: Saint Laurent, heels, and crystals.
Kylie Jenner was the latest celeb to endorse this cult-favorite jewelry brand by wearing this pretty ring.
Next: I just spent two weeks in L.A.—here's what I'm inspired to buy from Nordstrom for summer.
Since starting as an intern back in 2013, Nicole Akhtarzad Eshaghpour has held several roles here at Who What Wear, and she is currently Editor-at-Large. Upon joining, she was a senior about to graduate from business school at USC. Fast-forward to 2025, and she's moved to NYC from her hometown of Beverly Hills and spends her workdays a little differently from when she was just starting out. Currently, she focuses on a weekly mélange of shopping content and her Trust Me—Buy This newsletter. As far as her personal style goes, she's largely drawn to neutral, classic pieces but will always make an exception for something colorful or bejeweled as long as it's deemed worthy enough. After all, the only thing she loves more than a party is dressing up for one. On her downtime, she can usually be found at home eating something delicious and trying to force her husband to watch Summer House.
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Money.
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I'm kind of a pro at this.
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