The 5 Items Our UK and US Editors Have on Their 2021 Wish Lists

Something I’m often asked is, who do editors look to for fashion advice? Naturally, I rely on my friends just like anyone else—they’re more honest than a mirror and have saved me from buying things in a moment of pure sartorial lust that, in hindsight, I know I would have regretted. Then, of course, there are other editors; my colleagues whose tastes I trust implicitly. In fact, at the start of any new season, I'm always keen to learn which pieces have caught their eye—it is, after all, an editor's job to tell you which buys are the best.

So, I decided to do just that—ask Who What Wear’s editors from both sides of the Atlantic which items are on their new season wish lists. As a treat, I’ve shared their suggestions with you below. Essentially a master document featuring every noteworthy garment or accessory on the market right now, you’ll have to move quickly, as I can guarantee these pieces are going to fly. 

HANNAH ALMASSI, UK EDITOR IN CHIEF

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(Image credit: @hannahalmassi)

SHOP HANNAH'S WISH LIST:

INDYA BROWN, US MARKET EDITOR

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(Image credit: @indyabrown)

SHOP INDYA'S WISH LIST:

EMMA SPEDDING, UK EDITOR

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(Image credit: @speddingemma)

SHOP EMMA'S WISH LIST:

KRISTEN NICHOLS, US SENIOR EDITOR

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(Image credit: @kristenmarienichols)

SHOP KRISTEN'S WISH LIST:

NELL BLOCK, UK ASSISTANT EDITOR

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(Image credit: @nellblock)

SHOP NELL'S WISH LIST:

YUSRA SIDDIQUI, US ASSISTANT MARKET EDITOR

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(Image credit: @thatgirlyusra)

SHOP YURSA'S WISH LIST:

JOY MONTGOMERY, UK SHOPPING EDITOR

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(Image credit: @joy_monty)

SHOP JOY'S WISH LIST:

ZOE ANASTASIOU, UK FASHION AND SOCIAL MEDIA EDITOR

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(Image credit: @zoepopi)

MAXINE EGGENBERGER, UK CONTRIBUTING EDITOR

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(Image credit: @maxineeggenberger)

SHOP MAXINE'S WISH LIST:

Next Up, Spring/Summer 2021 Trends: The Most Important Fashion Looks You Need to Know

Maxine Eggenberger
Deputy Editor

Maxine Eggenberger is Who What Wear UK’s Deputy Editor and has over fourteen years of experience in fashion journalism. She been creating engaging and authoritative content for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, talent interviews self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their search and keyword planning, works closely with the fashion and beauty team on strategy and continues to pen many of her own articles. Prior to Who What Wear UK, Maxine's contributed to publications including Grazia, InStyle Marie Claire, Elle and Look, amongst others.