Our Editors Went Shopping for Autumn—Here's What They Came Back With

October is here, and with it comes the arrival of autumn. Our days of summer dresses, basket bags and sandals are long behind us, and the cold weather is looking like it’s here to stay.

While this transition has been taking place over the last few weeks, there is one topic that has dominated the Who What Wear team’s conversations across Slack, email and our in-person office catch-ups: autumn fashion. So after listening to everyone share what they’re after for the season ahead, as well as discovering what they’ve already taken the plunge and invested in, I figured it was worth sharing with you. 

Considering we spend all day, every day (well most days) scouring the new-in sections online, sharing our favourite finds, rounding up the trends to know and deep-diving into designer collections, we like to think our personal recommendations hold considerable weight. Each of us has our own aesthetic and style, meaning there’s everything from standout knitwear to pretty dresses featured here, along with pieces that cover all budgets. 

When it comes to shopping for a new season, there are a few things that we collectively consider. We always look for timeless pieces that we can wear in multiple ways, for this year and beyond. We look for fabrication and quality, whether that's with a high-street hit or a cult designer piece. And finally, we think about how much joy the item will bring us. No matter how much you're spending, your purchase should be something that makes you happy. 

So keep scrolling to discover everything on the Who What Wear editors' shopping lists right now, as well as inspiration on how they’ll be wearing the pieces this autumn.

1. HANNAH ALMASSI, EDITOR IN CHIEF

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(Image credit: @HANNAHALMASSI FOR WHO WHAT WEAR UK)

Hannah wears an A.W.A.K.E. Mode top, M&S trousers and Zara shoes.

2. REMY FARRELL, SHOPPING EDITOR

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(Image credit: @REMYFARRELL FOR WHO WHAT WEAR UK)

Remy wears a LVIR trench coat and Karen Millen boots.

3. MAXINE EGGENBERGER, ASSISTANT EDITOR

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(Image credit: @MAXINEEGGENBERGER FOR WHO WHAT WEAR UK)

Maxine wears an & Other Stories striped turtleneck sweater.

4. REMI AFOLABI, VIDEO EDITOR

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(Image credit: @REMIAFOLABI FOR WHO WHAT WEAR UK)

Remi wears a Khaite cardigan.

5. POPPY NASH, MANAGING EDITOR

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(Image credit: @POPPYNASH FOR WHO WHAT WEAR UK)

Poppy wears a striped shirt from M&S.

Up Next: I've Hand-Picked 25 New-In Pieces Just in Time for Payday

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Poppy Nash
Managing Editor

Poppy joined the Who What Wear UK team as managing editor in 2022. After graduating from university with a degree in English literature, she worked for a number of print and digital publications, including Women's Health, The Times, Hello! and Marie Claire. In these roles she assisted the fashion teams with print content as well as digital shopping features, shoots and celebrity news.

Prior to Who What Wear, Poppy worked at SheerLuxe as the commercial content manager. There she oversaw all paid-for site content and inclusions, managed the visual assets and briefs for branded content, and ensured all content—whether editorial or commercial—was in line with overall brand guidelines and tone. She also supported the editorial team by looking after visual merchandising on site and reviewing the brand’s daily newsletters.

As WWW UK’s managing editor, Poppy spends most of her time looking after the content calendar and all output across the brand, in addition to working with contributors, supporting with social media planning, assisting with branded content and contributing to brand strategy. Poppy prides herself on being organised, and a keen eye for detail means she oversees the production of tentpole moments such as Who What Wear’s quarterly celebrity covers, the Wedding Issue, team shoots, events, industry-facing moments, gift guides and more. In addition to this, Poppy ensures processes across the brand are efficient and effective, and is always on the lookout for ways the team can work smarter, not harder! As someone who works behind the scenes (Poppy loves a spreadsheet!), you won’t find many articles by Poppy on site, but when you do there’s no doubt they will either be focused on dresses, handbags or classic high-street buys. Or better yet, all three!

Born and raised in London, Poppy is a true city girl. When she's not thinking about clothes (or raiding her mum’s wardrobe), Poppy fills her time walking along the river with her 11-year-old labradoodle, getting stuck in a good book and enjoying as many of the city’s amazing restaurants and bars as her purse will allow! Her favourite London spots are Caravel for dinner, the Ham Yard Hotel for a fancy pre-theatre drink, Daunt Books for a new read, 26Grains for breakfast and Coal Drop's Yard for a spot of shopping.