We Editors Have Expensive Taste, But We're Impressed by These Under-£100 Buys

It can be a challenge working as a fashion editor to keep perspective when you’re often surrounded by so many beautiful, luxurious items. Our wish lists include designer pieces we’ve seen on an influencer, runway or celebrity that we could only ever dream of owning in reality ourselves. Yes, there are some pieces worth saving for, and we’re all about investing in a few key, timeless pieces that will elevate your wardrobe for many years to come—a leather handbag or camel coat, for instance. But when it comes to our day-to-day wardrobes, the Who What Wear UK team have become experts in channeling that expensive taste to find the most premium-looking but affordable pieces out there. 

Since we’re entering a new season, and the weather is warming up before our eyes this weekend (finally), I thought it might be a good time for me to ask my fellow editors which under-£100 buys they’ve got their expert eyes on for spring and summer. From pretty, easy dresses to chic suits and updated accessories, they didn’t disappoint. Keep scrolling, and you’ll find a veritable feast for the eyes, wardrobes and purse strings to bolster your new-season capsule collections without breaking the bank. You can thank us later.

1. Hannah Almassi, Editor in Chief

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(Image credit: @hannahalmassi)

2. Emily Dawes, Affiliate Editor

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(Image credit: Michaela Efford)

3. Remi Afolabi, Video Content Creator

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(Image credit: @remiafolabi)

4. Emma Spedding, Editor

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(Image credit: Michaela Efford)

5. Maxine Eggenberger, Acting Assistant Editor

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(Image credit: @/maxineeggenberger)

5. Joy Ejaria, Social Media Editor

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(Image credit: @joyfuljoyous1)

Up Next: The 9 Most Expensive-Looking Pieces on the High Street This Week

Emily Dawes
Affiliate Editor

Emily Dawes is an editor, stylist and writer with over 12 years in the industry. Known for impeccable taste, our readers trust her advice, especially in her top-selling column, expensive-looking high street buys. Working for Who What Wear UK since 2020, Emily has been a contributing editor, branded content editor and affiliate editor. Now, as senior shopping editor, she leads the e-commerce content strategy. After obtaining a BA in English and American Studies from Nottingham University, Emily interned at The Mail on Sunday’s YOU. As the magazine’s fashion editor, she managed the fashion team and travelled the globe to style and direct fashion editorials and celebrity cover shoots. As a freelancer, she styled Grazia cover shoots, developed brand marketing and content plans and worked with VIP clients including Elizabeth Day.