We Editors Have Expensive Taste, But We're Impressed by These Under-£100 Buys

It can be a challenge working as a fashion editor to keep perspective when you’re often surrounded by so many beautiful, luxurious items. Our wish lists include designer pieces we’ve seen on an influencer, runway or celebrity that we could only ever dream of owning in reality ourselves. Yes, there are some pieces worth saving for, and we’re all about investing in a few key, timeless pieces that will elevate your wardrobe for many years to come—a leather handbag or camel coat, for instance. But when it comes to our day-to-day wardrobes, the Who What Wear UK team have become experts in channeling that expensive taste to find the most premium-looking but affordable pieces out there. 

Since we’re entering a new season, and the weather is warming up before our eyes this weekend (finally), I thought it might be a good time for me to ask my fellow editors which under-£100 buys they’ve got their expert eyes on for spring and summer. From pretty, easy dresses to chic suits and updated accessories, they didn’t disappoint. Keep scrolling, and you’ll find a veritable feast for the eyes, wardrobes and purse strings to bolster your new-season capsule collections without breaking the bank. You can thank us later.

1. Hannah Almassi, Editor in Chief

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(Image credit: @hannahalmassi)

2. Emily Dawes, Affiliate Editor

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(Image credit: Michaela Efford)

3. Remi Afolabi, Video Content Creator

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(Image credit: @remiafolabi)

4. Emma Spedding, Editor

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(Image credit: Michaela Efford)

5. Maxine Eggenberger, Acting Assistant Editor

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(Image credit: @/maxineeggenberger)

5. Joy Ejaria, Social Media Editor

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(Image credit: @joyfuljoyous1)

Up Next: The 9 Most Expensive-Looking Pieces on the High Street This Week

Emily Dawes
Affiliate Editor

Emily Dawes is the very definition of a fashion multi hyphenate. An editor, stylist and writer with over eleven years’ worth of experience in the industry, Emily is known for her impeccable taste, elegant outfit choices and being able to spot the next big thing in fashion from a mile off. Our readers loyally trust her advice and shopping suggestions; so much so she began her own column documenting the most expensive-looking pieces on the high street, which has become a top-performing piece of content for the Who What Wear brand.

Emily has worked for Who What Wear UK since 2020 in a myriad as roles, spanning from contributing editor and branded content editor. Now, she holds the position of affiliate editor and is responsible for the brand’s overall affiliate strategy, ideation and content execution. Working closely with Who What Wear UK’s affiliate manager, Emily has been instrumental in securing and nourishing brand partnerships, surpassing her goals as standard. Leading the team in tentpole shopping moments including Black Friday and Peak Trading, with Emily’s guidance and leadership, team Who What Wear is in a stronger affiliate position than ever before.

Prior to joining the Who What Wear team, Emily served as YOU Magazine’s acting fashion editor where she managed the fashion team and oversaw all fashion content output for the fast-paced weekly title. Emily is a stylist in her own right, having worked with a slew of VIP clients including writer and television personality, Elizabeth Day, as well as styling and art directing several celebrity cover shoots for glossy print publication, Grazia. Her adept fashion knowledge means brands regularly sought out to work with her as a consultant: previously she has developed marketing and content plans for brands for Cocoon and Edge of Ember. Before entering the industry, Emily obtained a Bachelor of Arts in English and American Studies with International Study from Nottingham University. Fun fact: Emily spent a year studying in America which saw her join a sorority during her time there.

When she’s not working or tracking down the chicest, new-in items to share with our audience, you’ll find Emily bestowing her East London home with her stylish flair, reading everything from the classics to cowboy romance novels and escaping to the country with husband, baby boy and dog, Roo, whenever she can.

Emily is currently on maternity leave.