28 Gifts We're Planning to Buy for Others But Secretly Want for Ourselves

Sponsor Content Created With Gap

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I’ll be honest with you: Gift giving isn’t my love language. However, shopping and curating guides of cool and of-the-moment styles is my job, so when it’s time to shop for the people in my life, I’m pretty good at it despite my fatigue. During this time of year, the market is saturated with an overwhelming amount of attractive options and promotional deals, but I think I’ve mastered the art of holiday shopping, and I’m officially ready to share my secret.

Of all of the stores that I frequent throughout the year, Gap has its shining moment during the holidays. It has just about everything you could possibly think of to gift your loved ones. And as much as I love to keep my options open, by the time my Gap cart is full, I’ve checked off everyone on my list (and, of course, snagged some pieces for myself). I’m talking luxe outerwear, elevated basics, and cozy essentials that remain relevant throughout the evolving trend cycle. My fellow editors are also gift shopping at Gap this year, so I enlisted them for their top-tier recommendations below. Keep scrolling to see their picks.

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Meet fashion editor Eliza Huber, who’s known for her effortless cool-girl style and keen eye for spotting new trends. Catch her running around NYC in bold silhouettes and her signature sunglasses.

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Whenever I’m stuck on which seasonal finds are worth the purchase, I can always ask Market Director Bobby Schuessler. This winter, you can almost always find him looking chic as ever in a cozy knit.

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Editorial Director Lauren Eggertsen’s style is anything but predictable. I never know exactly what she’ll show up wearing, but I know it will be a look I want to re-create ASAP.

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Associate editor Shawna Hudson is always uncovering and reporting on the best beauty products in the game, but her fashion picks are also top-tier. I’ll be taking all of her product recommendations to heart this season.

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Whenever beauty editor Katie Berohn steps into a room, I’m immediately drawn to her killer makeup look and in awe of the outfit she put together to match it perfectly.

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Aniyah Morinia
Branded Content Editor

Aniyah Morinia is a beauty and fashion editor based in New York City. Since starting at Who What Wear, Aniyah has developed a passion for hosting livestreams, working red carpets, and creating TikToks in addition to writing fashion and beauty stories. She'll never pass up the opportunity to uncover an NYC hidden gem or mix and mingle with her friends (all while swapping holy-grail products, of course).