Can't Talk—I'm Too Busy Losing My Cool Over These Fall Fashion and Beauty Items

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(Image credit: Courtesy of Reformation; Courtesy of & Other Stories; Courtesy of Le Labo; Original Illustration: Ally Quirk)

If you think editors are picky about what they invest in, allow me to introduce you to my close friends and family. As the resident personal shopper for my loved ones (a position they have appointed me), I'm always fascinated to see what they want to buy with each new season. The most popular requests for fall were, of course, new sweaters, transitional outerwear, and really good basics. And a few of my friends requested "going-out clothes for people in their mid to late 20s" (always a challenge) and interesting accessories to mix and match with their staple pieces. After searching high and low for my favorites in each of these categories, I decided to turn them into a shoppable story. Keep scrolling to shop the fashion and beauty items that I'm currently losing my cool over.

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Natalie Gray Herder
Editor, Branded Content

Natalie Gray Herder is an Editor on the branded content team at Who What Wear. Originally from Los Angeles, Natalie decided to make the move to NYC after graduating from Loyola Marymount University in 2019. She is an avid researcher, reader, and explorer in and out of the office. She is inspired by the street style of her fellow New Yorkers and her laid-back roots in California.