Where to Buy Fine Jewellery That’s More Affordable and Ethical
Sponsor Content Created With Edge of Ember
When you think of buying diamonds, especially for yourself, not many of us envision a very realistic scene. Audrey Hepburn and her croissant might come to mind before any ideas of online orders turning up at your door. But Edge of Ember is a jewellery brand that’s focused on changing that. We’ve had our eye on the brand for a number of years now, and always turn to them when searching for special but wearable layerable pieces, especially their delicate gold necklaces. But their new Conscious Diamonds collection is something else.
Now on the second drop, these are fine jewellery pieces we can actually consider buying— and for ourselves no less (who doesn’t love a well deserved self-gift these days). The brand themselves say they aim to create ‘modern, everyday diamonds that feel like a second skin’, and that’s exactly how we’d describe them.
Plus, as you can tell by the name, there’s a huge emphasis on sustainability, something important to consider when buying jewellery in the current climate. All the pieces are created using 100% 14k recycled yellow and white gold, so the quality remains— these are, after all, pieces made to be worn day in day out and not saved for special occasions. And they also exclusively use lab-grown diamonds.
If you haven’t come across lab-grown diamonds before, they’re basically the future of fine jewellery in a conscious world. The science bit? They’re physically, chemically and aesthetically identical to mined diamonds but created above the ground from real diamond seeds, made under the same conditions that occur beneath the earth’s surface, which makes them ethically the wiser choice. Plus, they’re more affordable, which we’re never going to complain about.
The 16-piece drop includes cute new studs for the perfect ear party, pretty necklaces for everyday layering and stackable rings, all proving Edge of Ember’s modern approach to timeless pieces you can still treasure. So, keep scrolling to shop the brand new collection as well as some of our favourite pieces from the first drop too.
Shop the New Conscious Diamonds Collection:
Shop More from the Conscious Diamonds collection:
Emily Dawes is the very definition of a fashion multi hyphenate. An editor, stylist and writer with over eleven years’ worth of experience in the industry, Emily is known for her impeccable taste, elegant outfit choices and being able to spot the next big thing in fashion from a mile off. Our readers loyally trust her advice and shopping suggestions; so much so she began her own column documenting the most expensive-looking pieces on the high street, which has become a top-performing piece of content for the Who What Wear brand.
Emily has worked for Who What Wear UK since 2020 in a myriad as roles, spanning from contributing editor and branded content editor. Now, she holds the position of affiliate editor and is responsible for the brand’s overall affiliate strategy, ideation and content execution. Working closely with Who What Wear UK’s affiliate manager, Emily has been instrumental in securing and nourishing brand partnerships, surpassing her goals as standard. Leading the team in tentpole shopping moments including Black Friday and Peak Trading, with Emily’s guidance and leadership, team Who What Wear is in a stronger affiliate position than ever before.
Prior to joining the Who What Wear team, Emily served as YOU Magazine’s acting fashion editor where she managed the fashion team and oversaw all fashion content output for the fast-paced weekly title. Emily is a stylist in her own right, having worked with a slew of VIP clients including writer and television personality, Elizabeth Day, as well as styling and art directing several celebrity cover shoots for glossy print publication, Grazia. Her adept fashion knowledge means brands regularly sought out to work with her as a consultant: previously she has developed marketing and content plans for brands for Cocoon and Edge of Ember. Before entering the industry, Emily obtained a Bachelor of Arts in English and American Studies with International Study from Nottingham University. Fun fact: Emily spent a year studying in America which saw her join a sorority during her time there.
When she’s not working or tracking down the chicest, new-in items to share with our audience, you’ll find Emily bestowing her East London home with her stylish flair, reading everything from the classics to cowboy romance novels and escaping to the country with husband, baby boy and dog, Roo, whenever she can.
Emily is currently on maternity leave.
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