I'm a Makeup Amateur, But These 3 Brands Fool People Into Thinking I'm a Pro

While it may take me what feels like hours to put together an outfit, I pride myself on how quickly I can do my makeup. I consider myself a makeup amateur, but whenever I post a selfie or a quick video of my makeup on Instagram, I get an influx of DMs asking how I apply makeup or which products I used, so you could say, even in quick timing, I still do a decent job. Pre-COVID, I was the queen of doing makeup on the subway or in office bathrooms, so I have quite a bit of practice in completing a look in a time crunch and with minimal products on deck. I've even had a train conductor ask me how I could possibly put on liquid liner on a moving train, but I'm sure other commuters know that it becomes a coveted skill with time. 

While I love experimenting with new products, I'm a creature of habit. Once I find a brand that works really well for me, I end up mixing in more products from their collections into my makeup routine. There's a large variety of brands out there on the market, but the three brands below have been my go-tos for makeup that looks good but can be applied in under 10 minutes, which is ideal since I don't even want to wear makeup at all these days. If you're also someone who struggles with makeup but still wants to look like a pro, look no further than the options given below and thank me later. 

Rare Beauty

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(Image credit: @thatgirlyusra)

I'm quick to doubt celebrity lines, but Selena Gomez and her team seriously delivered. Her products are new to my routine, but I've already sung praises to almost everyone I know on how much I love her line.

Glossier

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(Image credit: @thatgirlyusra)

Glossier was one of the first brands to come out with a variety of cream and liquid products that were easy to apply, and for that, I am forever grateful. The brand's approach to beauty is exactly how I go about my makeup routine, and I am a devoted fan.

Colourpop

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(Image credit: @thatgirlyusra)

I was an all-time Colourpop fan in high school, and it's still a favorite for when I need easy yet fun products and want to step it up a little bit. (Just one look into its glitter section and you'll want it all.)

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Associate Fashion Editor
Yusra Siddiqui is an editor who resides in New Jersey but bounces between the suburbs and NYC. (She's a Jersey girl at heart.) After interning at Who What Wear in 2019, she found her way to the team after graduating from LIM College in 2022 with a fashion media degree. She's also spent time writing and working for publications such as Fashionista, Coveteur, and Nylon, but she always knew that Who What Wear was where she was meant to be. When she's on the job, she's perusing runway shows, analyzing the latest thing fellow Gen Zers are up to on the internet, and sharing what she can about the modest-fashion market. You can also catch her dabbling in entertainment, talking about the costume choices of the latest Netflix series or diving deeper into how the plotline affects the viewers in a myriad of ways. Lastly, she likes to create content for Who What Wear's TikTok. Her personal time is spent doing similar but also different things—deep diving into almost every new TV show (Bridgerton, Gilmore Girls, and Stranger Things are favorites), planning her next local getaway (whenever that may be), and reading the latest Emily Henry or Sally Rooney novel in one sitting.