The "East Coast Summer" Aesthetic Is Going Viral—31 Pieces to Get the Look
In the scorching heat of summer, a cool and sophisticated trend is taking over TikTok, captivating users with its timeless allure. The "East Coast summer" aesthetic has become the season's most sought-after style, embodying a delightful blend of old money charm and classic nostalgia. Inspired by the jet-setting travelers who frequent the enchanting Hamptons, quaint Nantucket, picturesque Cape Cod, and other exclusive East Coast hideaways, this trend is a journey back in time to an era of elegance and refinement.
When I dress in the "East Coast summer" aesthetic, I feel transported into a world of glistening yachts, pristine sandy beaches, and glamorous mansions framed by white picket fences. It captures the essence of a region that is known for timeless staples, crisp linens, and refined details. Seeing this aesthetic soar on my TikTok feed has encouraged me to dress more and more timelessly and explore the many gems that line the East Coast. Shop the travel wardrobe to go along with it below.
I own this necklace, and it's never failed me on an East Coast adventure.
Linen pants are a must-have if you're aiming for an East Coast summer.
Boxer shorts are trending, so I'd wear these with a plain white tee.
Load up on as many stripes as you can fit in your shopping cart.
I don't know why, but I'm convinced that Converse sneakers are so East Coast.
I'm madly in love with this dress, and I want it in all of the colors.
Sierra Mayhew is a fashion editor at Who What Wear, bringing a decade of industry experience to the editorial team. Since joining in 2021, she has made her mark by blending luxury and accessible fashion, decoding runway trends, and curating must-have shopping lists. Before joining Who What Wear, Sierra sharpened her skills at Harper's Bazaar and Elle, with bylines in Bazaar.com and collaborated with iconic brands such as Gucci and Ferragamo. A graduate of the University of Notre Dame, Sierra translates editorial expertise into viral social content, making fashion engaging for a new generation. Her unique perspective is rooted in her love for travel, music, and discovering the hidden gems that make New York City a constant source of inspiration.
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