The "East Coast Summer" Aesthetic Is Going Viral—31 Pieces to Get the Look
In the scorching heat of summer, a cool and sophisticated trend is taking over TikTok, captivating users with its timeless allure. The "East Coast summer" aesthetic has become the season's most sought-after style, embodying a delightful blend of old money charm and classic nostalgia. Inspired by the jet-setting travelers who frequent the enchanting Hamptons, quaint Nantucket, picturesque Cape Cod, and other exclusive East Coast hideaways, this trend is a journey back in time to an era of elegance and refinement.
When I dress in the "East Coast summer" aesthetic, I feel transported into a world of glistening yachts, pristine sandy beaches, and glamorous mansions framed by white picket fences. It captures the essence of a region that is known for timeless staples, crisp linens, and refined details. Seeing this aesthetic soar on my TikTok feed has encouraged me to dress more and more timelessly and explore the many gems that line the East Coast. Shop the travel wardrobe to go along with it below.
I own this necklace, and it's never failed me on an East Coast adventure.
Linen pants are a must-have if you're aiming for an East Coast summer.
Boxer shorts are trending, so I'd wear these with a plain white tee.
Load up on as many stripes as you can fit in your shopping cart.
I don't know why, but I'm convinced that Converse sneakers are so East Coast.
I'm madly in love with this dress, and I want it in all of the colors.
Sierra Mayhew is a fashion editor at Who What Wear, bringing a decade of experience in the fashion industry to the editorial team. Since joining Who What Wear in 2021, Sierra has made her mark by expertly blending luxury and accessible fashion content. Whether she's decoding the latest runway presentations or crafting a perfectly curated shopping list, Sierra's keen eye and relatable approach have solidified her as a trusted voice in the fashion space. She's also reported on major industry events like Paris Fashion Week and lent her expertise to red carpet coverage, ensuring her audience gets an insider's view of the most glamorous moments in style. Before joining Who What Wear, Sierra sharpened her skills at Harper's Bazaar and Elle, with bylines in Bazaar.com and collaborated with iconic brands such as Gucci and Ferragamo. Her ability to translate editorial expertise into viral social media content sets her apart, seamlessly bringing her articles and personality to life for a new generation of readers and followers. A graduate of the University of Notre Dame, Sierra brings a unique perspective to the fashion industry that is informed by her love for travel, music, and discovering the hidden gems that make New York City a constant source of inspiration.