Given that it's mid-January, it probably feels like your Instagram feed will be filled with puffers and snow boots forever, but spring will come again in just a matter of months, and we'll return to our regularly scheduled programming of swimsuits and pretty dresses. Speaking of the latter, every fashion girl's favorite place to buy pretty dresses (and tops) just released its spring collection, and it might be the brand's best yet. L.A.-based It brand Dôen has become the go-to for breezy dresses made of gorgeous fabrics (many of them featuring vintage-inspired florals) and blouses that pair perfectly with vintage Levi's (and gorgeous sweaters, tees, accessories…).
For Dôen's beautiful new collection, the brand told us, "Our spring '19 collection was inspired by the raw and untamed beauty of eastern Australia, where rolling meadows and sweet breezes give way to dramatic shoreline cliffs. Evoking the incredible diversity of the Byron Bay landscape, this collection reflects both a vivacious spirit of adventure and a distinct feminine sensibility, celebrating the dualities and nuances that live within us all."
Dôen is a bona fide hit on Instagram, with celebrities, influencers, and fashion insiders regularly posting themselves lounging and/or frolicking in its pieces. Below are the ones that we predict will be all over your feed in a few short months. Happy shopping and don't hesitate—Dôen pieces never stay in stock for long.
These sleeves are giving us life.
We predict everyone is going to go crazy over this emerald print.
We're so eager to wear this dress that we'd pair it with black tights and ankle boots now.
The horse isn't included, but the gorgeous dress is enough.
We'd plan an entire vacation around this dress.
This is even better than a vintage find.
There's that stunning color again.
This one is a Dôen classic, and each iteration continues to quickly sell out.
We'll be wearing this with jeans the second the weather allows it.
Next up, 7 spring trends the Who What Wear team wholly endorses.
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Bring On the Compliments—These 32 Mango Dresses Are on Major Sale and Ready to Turn HeadsUnder $50 and dangerously close to selling out.
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Everyone's Wearing Dôen Dresses—These 30 Alts Embody the Vibe But Are Under $200You're welcome.
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EmRata Just Showed Us the It Girl–Approved Way to Wear A Dress With SneakersIt's surprisingly easy to emulate.
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30 Stunning Dresses That Will Get Compliments at All of Your Summer WeddingsThese are instant confidence boosters.
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Dakota Johnson Wore the Elegant Dress Trend That Goes With Heels *and* SneakersTalk about versatile.
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30 Incredibly Chic Dresses and Skirts From the Epic Nordstrom Half-Yearly SaleThese discounts are too good to pass up.
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These 29 Mango Dresses Will Be the Guaranteed Stars of Your Summer Highlight ReelTake advantage of the spring sale.
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Olivia Rodrigo Bought 2024's Most User-Friendly Dress Trend From ReformationIt's under $150 and still in stock.
