When you think of a classic holiday gift, a pajama set may spring to mind. Solid choice, yes. A bit expected? Yes. That’s why I’m thoroughly enchanted with the idea of gifting nightgowns to the women in my life this season. I got the idea from cult-favorite L.A. brand, Dôen, when I saw on the brand’s Instagram that it’s launching the category for holiday. There’s something dreamy and romantic about nightgowns, and they help feed into the “I’m going to look chic around the house” fantasy. I’m planning on packaging them with a beloved novel for the recipient to crawl into bed with.
Dôen has two styles available for pre-order now, the short Martinique, inspired by Edwardian nightwear, and the midi-length Lovisa, which has a ruffled neckline studded with tiny rosettes. Scroll down to see which style befits your leading ladies, and shop it now (it will ship early November) so you can say your holiday shopping is sorted.
A Little Inspo
The Martinique
The Lovisa
Shop More Nightgowns
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