Dôen Just Launched the Prettiest Collection—Here's Everything We're Buying
If you’re a fan of cool-girl brand, Dôen then you’ll be excited to hear about its 15-piece capsule collection launching exclusively at Net-a-Porter today. The L.A based-brand has established a cult fashion following with its dresses selling-out at lightning speed with every new drop.
For this exclusive launch, the brand stays true to its nostalgic Californian aesthetic with the most romantic, effortless, and breezy pieces that will make you want to frolic around the countryside all summer. They're made of the prettiest floral prints and romantic silhouettes in a bright and cheerful color palette and are perfect for every day-to-night summer soirée on your calendar—from brunches to baby showers. And the mamas out there will be thrilled to see the collection also features three sweet matching dresses for kids—perfect for that Mother’s Day photo opp just around the corner!
Scroll below for the flattering everyday pieces you’ll want to get your hands on before they sell out.
We're in love with this vintage-inspired rose print.
The straps can be adjusted to your ideal fit and look so pretty fastened into bows.
Puffed sleeves, a shirred bodice, and a ruffled square neckline make this the most romantic silhouette of summer.
Tuck this breezy stunner into a pair of denim shorts in the warmer months ahead.
This special frock was inspired by the California landscape.
For an alternative look, the straps can also be left loose around the arms.
Blooming poppies will put a smile on your face all summer.
Up next, the best (and worst) fabrics to wear during summer.
Judith Jones is the senior fashion market editor at Who What Wear who specializes in shopping content and trend stories with high-affiliate impact. She shares the coolest, most desirable fashion market finds and brands for every budget. Previous to working in fashion, Judith worked as a TV host on the PBS travel show Globe Trekker (airing on Netflix and Amazon Prime) sharing her passion for travel and culture.
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