I'm Adding This Diamond Collection to My Holiday Wish List Stat

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(Image credit: Graff)

As an avid jewelry expert, I'm constantly looking through the market for brands that stand the test of time, especially when it comes to investments. Graff has always been a diamond brand that I look to for inspiration, and this season is no different. The jewelry company has over half a century of experience, with expertise and exquisite design being at the head of its success. Ahead of the holiday season and as I'm prepping my personal wish list, I'm taking ideas from Graff's newest I WISH festive campaign. If you love diamonds or know someone who would appreciate the gift of diamonds this season, keep scrolling to see the best the brand has to offer.

Graff Tilda's Bow

Laurence Graff Signature

Graff Butterfly

Graff Wild Flower

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Nayiri Mampourian
Senior Fashion Editor, Branded Content

Nayiri is Who What Wear's senior fashion editor for branded content and based in her hometown, Los Angeles. It all began in 2014 when she landed an internship at the company and never looked back. While she does love writing her fair share of fashion stories, her heart really belongs in the brainstorm room, where she has fun strategizing different ways to create content with our fashion partners so that you engage with the brands you know and love. Her style tends to be more classic (she loves a good black-and-white look with gold accessories), and white pumps are kind of her thing. If she had to pick one person's wardrobe to raid, it would be Rosie Huntington-Whiteley's, and she also has a major obsession with interior design. She's a mom to a 1-year-old baby girl named Sophie, and she fully plans on training her to spot fashion trends by the time she's 10. That's all!