I'm Adding This Diamond Collection to My Holiday Wish List Stat

As an avid jewelry expert, I'm constantly looking through the market for brands that stand the test of time, especially when it comes to investments. Graff has always been a diamond brand that I look to for inspiration, and this season is no different. The jewelry company has over half a century of experience, with expertise and exquisite design being at the head of its success. Ahead of the holiday season and as I'm prepping my personal wish list, I'm taking ideas from Graff's newest I WISH festive campaign. If you love diamonds or know someone who would appreciate the gift of diamonds this season, keep scrolling to see the best the brand has to offer.
Graff Tilda's Bow
Laurence Graff Signature
Graff Butterfly
Graff Wild Flower
Nayiri is Who What Wear's Commercial Strategy Director for Branded Content and is based in her hometown, Los Angeles. It all began in 2014 when she landed an internship at the company and never looked back. While she does love writing her fair share of fashion stories, her heart really belongs in the brainstorm room, where she has fun strategizing different ways to create content with our fashion partners so that you engage with the brands you know and love. If she had to pick one person's wardrobe to raid, it would be Rosie Huntington-Whiteley's, and she also has a major obsession with interior design. She's a mom to a girl named Sophie, and she fully plans on training her to spot fashion trends by the time she's 10.
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