9 Designer It Bags That Are Getting All the Celebrity Love

If you want to know what the current It bags are without doing a ton of recon, the easiest way to figure it out is to take a look at the bags celebrities are carrying—which I can help with. Celebrities can basically wear whatever they want, so it's telling to see which bags they choose to carry for their off-duty time. Sure, some celebrities are brand ambassadors, but it's still interesting to see the bags they choose from the brands that they represent.
As someone who is obsessed with It bags and thinks about them a lot, I've been keeping tabs on all of the current ones being carried by the likes of Kendall Jenner, Jennifer Lawrence, Emily Ratajkowski, and Taylor Swift, among others. Scroll on to see who's wearing the most sought-after Bottega Veneta, Saint Laurent, Loewe, and Miu Miu beauties and shop the reigning It bags for yourself.
Bottega Veneta Gemelli Bag
Bottega Veneta's Gemelli bag features a crescent-shaped pouch that's detached from the rest of the bag. It's perfect for everyday wear, as it can be dressed up or down. Add it to the list of logoless woven Bottega Veneta It bags.
On Kendall Jenner: Bottega Veneta jacket, skirt, and Gemelli Bag ($4100)
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Gucci Horsebit Chain Shoulder Bag
Gucci's current It bag is all about hardware. The oversize horsebit detail is a fresh spin on the brand's signature motif.
On Rihanna: Balenciaga coat; Saint Laurent Glossed Stretch Leggings ($920) and shoes; Gucci Horsebit Chain Shoulder Bag ($3490)
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Loewe Squeeze Bag
Loewe's slouchy Squeeze bag was impossible to find for months. Presently, its popularity hasn't waned, but it's much easier to find now. Fans of the bag sing praises for its buttery leather and elegant chain strap.
On Emily Ratajkowski: Loewe coat and Squeeze Bag ($3950); Celine boots
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Miu Miu Arcadie Bag
It makes sense that Gigi Hadid would carry a Miu Miu bag, as she's the current face of the brand, but the one she reaches for more often than not is the Arcadie bag. The chic top-handle logo bag is perfect for every occasion.
On Gigi Hadid: Miu Miu Arcadie Leather Bag ($3050)
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The Row Margaux Bag
The Row's newest minimal It bag is a polished take on a bowling-bag silhouette. Consider it one of those discreet IYKYK bags. If you're lucky enough to find it in stock, it probably won't be for long.
On Elsa Hosk: Saint Laurent coat and jeans; Helsa Esti Turtleneck Sweater ($258)
and Chelsea Boots ($578); The Row Margaux 10 Bag ($4290)
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Bottega Veneta Andiamo Bag
Bottega Veneta's Andiamo bag quickly became wildly popular, and because of this, it's now available in various shapes, sizes, and colors. Even the smallest size holds plenty, and the bag can be carried in multiple ways, making it an excellent investment.
On Sofia Richie Grainge: Khaite Mae Cotton T-Shirt ($280); Levi's 501 Jeans ($98); Bottega Veneta Andiamo Medium Intrecciato Leather Tote ($4900)
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Saint Laurent Le 5 à 7 Shoulder Bag
The slouchy tote is a newer iteration of the brand's original Le 5 à 7 shoulder bag, which became an instant sensation when it made its debut in 2021. Even Taylor Swift, who rarely wears designer logo bags, has been carrying the larger, sloucher bag. Other celeb fans include Hailey Bieber and Laura Harrier.
On Taylor Swift: Stella McCartney coat and Ribbed Recycled Cashmere and Wool-Blend Sweater ($596); Saint Laurent Le 5 à 7 Supple Shoulder Bag ($2650); Gucci boots
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Miu Miu Leather Hobo Bag
Sydney Sweeney, another Miu Miu girl, has been carrying the brand's petite Leather Hobo Bag as of late. The simple logo bag is as versatile as it gets.
On Sydney Sweeney: Miu Miu Glimpse Sunglasses ($505) and Leather Hobo Bag ($2100)
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Loewe Puzzle Fold Tote
For much of 2023, Jennifer Lawrence's go-to bag was Loewe's Puzzle Fold Tote. The simple yet special tote is the ultimate throw-it-all-in-and-go It bag.
On Jennifer Lawrence: Toteme Signature Wool Cashmere Coat in Camel ($1300); Tory Burch sweater; The Row belt; Loewe Puzzle Fold Medium Leather Tote Bag ($1900); Adidas Gazelle Shoes ($100); Stella McCartney 2001 Acetate Square Sunglasses ($320)
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Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater arts. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.
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