These Will Be the Most Important Designer Bags of 2020

last updated 10 July 2020

Meet Lisa Aiken, fashion director of Moda Operandi and one of our style icons here at Who What Wear. Lisa is championed within the industry for setting trends and spotting new designers like it's no one's business. No, really—if there's a cool new brand or rising trend, she's not only already wearing it but has also edited it into Moda Operandi's shopping selection for all to enjoy.

Since we're always looking to Lisa for our next shopping move, we're thrilled she's agreed to join us as a columnist on the site, serving the latest and greatest when it comes to trends, style, and shopping. Today, it is with great honor and excitement that we welcome her as she discusses the designer bags she is predicting will be extremely popular in 2020.

Ahead, follow along as she walks us through the five designer bags to know come next year, and preorder the bags from Moda Operandi, should you not be able to resist getting your hands on them.

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Loewe Balloon Bag

Loewe is a brand that turns out hit after hit. Joining other cult favorites like the Gate and Puzzle, the Ballon bag is next. Debuting for Spring on the runway, it's like a cross body drawstring, but it's fairly constructed. It's sure to be spotted across the street style set and all across your feed.

Loewe

Balloon Two-Tone Canvas Shoulder Bag

Paco Rabanne 1969 Bag

Paco Rabanne's 1969 bag gained attention this year and shows no signs of slowing down. As the ultimate disco bag, it's been around since 1969, attesting its longevity. Utterly modern, it's the cool girl's less-stuffy option for evening.

Paco Rabanne

Nano 1969 Two-Tone Chainmail Shoulder Bag

Staud Island Tote

Right out of pre-fall market, I fell in love with the Island tote from Staud. It's epic and oversize in a season all about large silhouettes. A perfect relaxed tote that's big but not heavy, and practical but still fashion.

Staud

Large Island Leather Shoulder Bag

Mark Cross Susanna

The Susana bag from Mark Cross won't be the bag seen everywhere, but it is the bag that will live on in your wardrobe for years to come and still feel chic. Surprisingly roomy and exceptional well-made, Cross does heritage so well. Take my Grace bag, for example—I still have it after seven years, and it's a classic in its own right.

Mark Cross

Susanna Pouch Bag

Bottega Veneta Jodie

The Jodie from Bottega feels very much like old Bottega, thanks to the iconic weave. Giant or mini, it feels of the moment but heritage, which is the best thing when you invest in a designer handbag. Go wild on the color—orange is feeling oddly neutral.

Bottega Veneta

Mini BV Jodie

Shop iconic designer bags from 2019:

Bottega Veneta

The Pouch

Wandler

Georgia Leather Shoulder Bag

Prada

Small City Calf Flap Bag

Medea

Short Vinile Bag

By Far

Rachel Croc-Effect Leather Bag

Danse Lente

Phoebe Leather Mini Bag

Loewe

Leather-Trimmed Woven Raffia Medium Basket Bag

Staud

Moon Large Leather Bag

Jacquemus

Le Chiquiti Leather Bag

Paco Rabanne

1969 Silver-Tone Chainmail Bag

Little Liffner

Tulip Leather Tote

Simon Miller

Lunchbag 20 Logo-Print Leather Clutch

Hayward

Mini Velvet Brocade Shopper

Boyy

Black Bobby Tote

Next up, find out which trends everyone will still be buying well into 2020.

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Lauren Eggertsen is currently the editorial director of Who What Wear and has worked at the company for over eight years, where she started as an associate editor and has since worked her way up. Lauren has over 10 years of experience in the fashion editorial space, starting her career with internships at Marc Jacobs, Marie Claire, and The Zoe Report, where she was later hired as their editorial assistant. Lauren has worked in the Los Angeles and New York Who What Wear offices but currently calls L.A. home. It is here where she leads and manages Who What Wear's fashion team and oversees all day-to-day editorial content and large tentpole moments. This includes all of the runway, trend, and shopping-driven content that ultimately helps to build a strong brand reputation within the industry. Lauren's role also includes helping to set the fashion direction for all original photo shoots and often styles many of the celebrity cover shoots, including big names like Kaia Gerber, Normani, and Kristen Stewart.

She has also attended multiple fashion weeks, including New York, London, Milan, and Paris, where her personal style has been featured on sites such as Vogue, Harpers Bazaar, and Elle. She prides herself on discovering and supporting small brands and on her knack for a good vintage shopping find. When she isn't working, she enjoys researching and dining at reputable restaurants around both her neighborhood and the globe.