Women Across America Are Officially Retiring This Denim Trend
As much as we all want to know what people are wearing at any given moment in time, perhaps even more intriguing is what they're not wearing anymore. Last month, we gave you the scoop on the ankle boot trend that women across America are officially retiring. This month, we're focusing on the denim trend they're ditching (at least for now). To do so, we again sought the help of our friends at Edited, a fashion and retail technology company that acts as our go-to source for the latest market trends. Edited's retail analysis and Insights Director Katie Smith did the research for us and found that the denim trend that's disappeared in 2018 is ripped boyfriend jeans.
Smith told us that consumers seem to have had their fill since the style has been around for a few years. "A high percentage of new arrivals in the last three months have ended up discounted already," she added, "with consumers opting for wider or straight cuts as well as updated statement pieces."
The good news is that several other cool denim styles are just getting started. Keep scrolling to find out which three trends are everywhere right now (and shop them, naturally).
What's Selling: Wide-Leg Workwear Jeans
"Utilitarian in style, these high-waisted, wide-leg pants pair well with fall's boots and textured jackets." — Katie Smith
What's Selling: Leopard-Print Skinny Jeans and Denim Skirts
"Animal print is everywhere for fall, and printed denim is super popular right now, across a whole span of price points." — Katie Smith
What's Selling: Reworked Denim Jackets
"The classic denim jacket, with a twist, whether that's patchwork, graffiti, color-blocking, oversize, or printed." — Katie Smith
Next up: the top six denim trends to try in 2019.
Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.
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