The Only Bras and Underwear You Should Consider on Black Friday

I know, I know. You are inundated with 2024 Black Friday deals right about now. That's exactly where I come in because I've spent hours upon hours perusing the best sales in order to bring you only the cream of the crop. Who needs to sleep when you've got anxious readers looking to you for guidance?
Right now, I'm focusing on my airtight list of the best bra and underwear deals to shop during Black Friday. I've whittled down my list to my top three brands: Skims, Aerie, and Victoria's Secret. I think this trio has the best combination of fantastic deals and high-quality pieces. What are you waiting for? If you're in the market for Black Friday bra and underwear deals, you're in the right place.
Skims
Boy shorts are perfect if you're looking for a bit more coverage than your typical pair of underwear.
Aerie
This scoop bralette will look seamless under anything you already own.
With a "Buy 10 for $35" deal, now's the time to stock up on new underwear.
Victoria's Secret
This exact pair of underwear has been my go-to for more than a decade.
Plunge bras are great for your skimpiest dresses.
Jennifer Camp Forbes is a senior shopping editor at Who What Wear, where she has worked in a variety of capacities including creative director and various editor roles. She’s a well-known shopping expert that’s sought out for advice and insight on the latest trends, outfit ideas, and fashion picks thanks to her thoughtful shopping roundups. Jennifer's lifelong interest in fashion led her to intern at Harper’s Bazaar as an undergraduate. Later, while working towards her masters degree in psychological counseling at Columbia University, she founded two digital fashion publications: Le Fashion and Olsens Anonymous. The popularity of both sites grew and after graduation she decided put her plans to become a therapist aside to pursue a career in fashion.
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