I May Be a Fashion Editor, But Comfort Comes First—10 Brands That Fit the Bill
If you know me, you know I'm a planner, and the first few weeks of the new year are weighing very heavy on my mind right now. I'm planning on spending a lot of time setting goals and working from home, and this will require quite a comfortable wardrobe. Now that I've completed all of my holiday-season shopping and am prepared for any type of party that could happen to fall onto my calendar, I'm ready to start shopping for that cozy January wardrobe.
We all know that a lot of brands serve up a selection of cozy clothing, but naturally, some are simply better than others. As I plan to revamp my wardrobe for January, these 10 brands are at the top of my list.
1. Helsa
This new brand was founded by Elsa Hosk and is a minimalist's delight. Its elevated pieces are perfect for workwear or weekends. It just so happens to also be hella cozy.
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2. Totême
Totême has taken social media by storm and has to be one of the most buzzed-about rising brands right now. If you have an Instagram account, you're already familiar with the scarf-coat that I'm currently manifesting.
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3. & Other Stories
& Other Stories is known for a lot of things, but don't sleep on its selection of cozy clothing items. I'll be shopping for scarves and oversize sweaters here.
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4. Skims
You already knew I was going to bring up Skims. If you like being comfortable, I'm sure you already own a few of the brand's pieces. Whether it's lounging in a dress or wearing a bodysuit underneath sweaters, you'll find me wearing Skims this year.
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5. Naadam
Cashmere collectors, listen up. Naadam is known for the soft fabric that everyone loves and is so worth cozying up in.
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6. Sézane
French girls know best. Sézane delivers the Parisienne look straight to you, and I'm honestly obsessed.
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7. Aritzia
Aritzia is my favorite place to buy wardrobe staples, and a lot of them are extra cozy. Next on my list is the sweaterdress you'll find below.
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8. Reformation
A lot of people just know Reformation for those floral dresses that made it famous, but the brand's knitwear and loungewear are always next-level too. I'm in need of the Cashmere Boyfriend Sweater.
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9. Ugg
I feel like this brand requires no further information. It's probably the only shoe brand I'll be caught wearing during winter break.
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10. Zara
Zara is another brand that serves up a lot of different types of clothing but has great cozy items. I recently shopped the site for loungewear and was quite impressed.
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Up Next: My Holiday Aesthetic Is Effortless, Cozy, and Chic—29 Things I'd Wear
Sierra Mayhew is a fashion editor at Who What Wear, bringing a decade of industry experience to the editorial team. Since joining in 2021, she has made her mark by blending luxury and accessible fashion, decoding runway trends, and curating must-have shopping lists. Before joining Who What Wear, Sierra sharpened her skills at Harper's Bazaar and Elle, with bylines in Bazaar.com and collaborated with iconic brands such as Gucci and Ferragamo. A graduate of the University of Notre Dame, Sierra translates editorial expertise into viral social content, making fashion engaging for a new generation. Her unique perspective is rooted in her love for travel, music, and discovering the hidden gems that make New York City a constant source of inspiration.
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