At Who What Wear, we firmly believe that every item you buy should be viewed as an investment. It should be something that you love and that excites you, that you return to time and again because of the joy it brings. We also firmly believe that that statement doesn’t just apply to designer pieces. Thanks to the high street, there are plenty of elevated (and affordable) staples out there that are worthy of a place in your wardrobe.
There are some hight-street brands that continue to impress us season after season—& Other Stories, COS and Zara, to name a few—and each serve a different purpose. Zara is all about the trend-led pieces mixed with sleek, tailored separates as well as an ample offering of great coats, shoes and earrings. COS is my go-to for when I need a confidence boost. Beautiful quality but at a reasonable price point, its new-ins are always effortlessly chic and easy to wear. Last but not least is & Other Stories, which rules on knitwear and tailoring especially. The striped half-zips and wool oversized blazers are staples in every Who What Wear editor’s autumn wardrobe.
But with hundreds of new pieces landing online every week, it can be difficult to work out what’s a cut above the rest. That’s where I come in. As a self-proclaimed fussy shopper, I consider it a skill to be able to spot the hero pieces a mile off, so I scoured the new-in pages to bring you only the best of the best. Expect everything from relaxed tailoring to cosy knits and stylish boots to sensational sequins. Keep scrolling to discover my favourite new-in pieces, as well as some tips on how to style them.
1. & OTHER STORIES
There are no words to describe my love for striped knitwear, and this amazing turtle-neck style is sure to be a sellout. Wear with light-wash denim or over tailored trousers as above.
If you're looking to go all out this year...
You need to see the back detail on this slinky midi dress.
These low-waist trousers will work hard for you this season. Add a knit or an oversized shirt for a casual look or style with a bandeau top for a dinner or party.
Loafers are timeless.
Don't you think this looks so much more expensive than it is?
Look after this and it'll last you a lifetime.
This is so adorable.
Invest in a down coat so you're ready to go when the temperature drops this week.
Chunky black boots are always a good idea.
Dress a tailored trouser down with a knit and trainers or up with a pretty blouse or blazer.
A great coat you can wear to work, dinner, at the weekend and beyond.
How good does this look with white knee-highs? I'm sold.
I'd wear this with leather trousers as above.
A navy coat with add a Parisian touch to you winter wardrobe.
Sequins? For party season? Of course!
2. COS
Half-zip sweaters are going nowhere. Wear this chic grey style with denim or leather.
Yes, we still love leggings. This COS pair are super thick and great quality.
It's back! And this time in one of the colours of the season: Chocolate brown.
Another example of the brand's excellent tailoring offering. Try this deep camel shade if you're looking to avoid black this season.
Knitted dresses will work hard for you this winter. Wear with flats and a puffer coat the weekend or heeled boots and statement earrings in the evening.
We will never not love stripes.
This burgundy shade is so chic.
A short puffer coat is a stylish but still warm alternative to a longline iteration.
Miniskirts are back. This A-line style is really flattering and just short enough.
Who can resist a gorgeous cashmere knit? I love the oversized shape of this one.
Leather trousers are just as essential as good denim in winter, and these barrel-leg trousers are a cool take on the style.
This modern taken on the classic striped knit has massively caught my eye.
The perfect party season blazer. Wear with the matching trousers and heels for a chic evening look.
3. ZARA
The whole Who What Wear team agree: This is the perfect party dress.
Picture this with leggings and knee-high boots.
Zara always has such a great collection of striped knitwear.
This satin dress is so gorgeous. Wear with a chunky knit, blazer or cardigan over the top.
Looking to invest in a new winter coat? This classic belted style is such a winner.
Cosy, comfy and chic. You can see why we love leggings, right?
I'll be copying this outfit stat.
Everyone in the WWW office is in agreement: This sequin blouse is a winner.
A great camel coat is a wardrobe hero you'll love and wear for years.
Riding boots are going nowhere for 2023.
Designer-esque but at a more purse-friendly price.
Simple, but so effective. Wear this cream knit with dark wash denim and heeled ankle boots for a polished yet comfy look.
Up Next: The 9 Most Expensive-Looking Pieces on the High Street This Week
This story was previously published and has since been updated.
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