If You Invest In One Summer Dress This Year, Make It This One From COS

Let's talk about dresses (and frankly, we don't enough). A good dress is a great investment, and whether you're looking for an easy "throw-on-and-go" or are dressing to the nines (pun very much intended), a dress is the instant outfit that rises to any occasion. From floaty maxis to playful minis, find the perfect, versatile style and you’ll wear it on rotation from spring until the cooler days of autumn, and then again the following year. So, with the dresses' cost per wear and versatility in mind, it’s often worth spending a little more on one you'll really love that has long-lasting quality, and we just found the high-street one so good it ticks every single one of our boxes.

We already know COS are specialists in understated design and premium quality, but their latest jersey dress got us so excited that it dominated the Who What Wear group chat. Comfortable, easy to style, and universally flattering, this romantic smocked dress is about to be huge this summer, we just know it.

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(Image credit: COURTESY OF COS)

After the last few years have belonged to Sleeper's brand of puff-sleeved square-neckline dresses, it's exciting to see a high-street contender step up to the plate with the kind of quality to challenge the original. Whether you pair it with a strappy sandal or a chunky Birkenstock, this is the kind of effortless dress that always looks elegant, there’s no doubt that the shirred style provides the perfect outfit for spring days and summer evenings. And at under £90, it's pretty reasonably priced too, especially compared to some designer numbers.

To see and shop the dress that our editors are adding to their baskets now, keep scrolling. You'll find the in-demand dress in both the dark navy and white colourways, and be able to shop some more of our favourite COS dresses for the sunny season ahead.You’re welcome. 

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(Image credit: COURTESY OF COS)

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Remy Farrell
Fashion Editor

Remy Farrell is a London-based fashion editor with 10 years of experience covering fashion, beauty and lifestyle. After graduating with a journalism degree and working on the fashion teams for titles such as Grazia, Elle, and British Vogue, she moved into the luxury e-commerce sector, working as fashion assistant at TheOutnet.com After expanding an assisting and styling portfolio that includes talent such as Gigi Hadid, Victoria Beckham and Miquita Oliver, she ventured into beauty, compiling reviews and diverse beauty content. In her role as fashion editor at Who What Wear, Remy is interested in discovering new brands to share with the WWW UK readership, and loves uncovering hidden gems to make shopping accessible to everyone.