COS Is Backing Colour This Spring—7 Shades We're Shopping Right Now

Sponsor Content Created With Cos

There's a lot to be said about the power of dopamine dressing. If you're new to the term, the idea is that wearing bold, bright clothing can have an impact on your mood—dress for the day you want, not the one you're given, if you will. And after the dark days and grisly rain of winter, we're all about mood-boosting dressing now that spring is here.

While hunting down vibrant styles to match the incoming bright days, we found ourselves turning to one brand again and again: COS. We won't be retiring our favourite neutrals just yet, but with a new season arriving, the bold accents of COS's new-arrivals section feel particularly fitting for spring 2023.

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(Image credit: COURTESY OF COS)

COS has long been a favourite amongst the Who What Wear UK team. Between its expensive-looking basics, high-end tailoring, and party-appropriate styles, there's little more we could ask for from the high-street hero. So it's unsurprising that the brand has once again come through to rejuvenate our wardrobes. The newest release features the brand's signature styles, with much-loved neutrals and fresh takes on classics prominent throughout. But alongside our trusty muted tones are bold punctuations of fuchsia, apple greens, and azure blues that immediately caught our eye. These injections of colour celebrate all aspects of British springtime from warm days to drizzly showers, and they easily pair with our staple neutrals.

Whether you're a loyal minimalist or hard-core maximalist, this fun-filled edit has something to raise your spirits.

1. BOLD BLUE

2. FUCHSIA

3. CREAM

4. GREEN

5. GOLD

6. NAVY 

7. BABY BLUE

Up Next: Spring/Summer 2023 Fashion Trends: 21 Expert-Approved Looks You Need to See

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Florrie Alexander
Acting Affiliates Editor

Florrie embarked on her fashion journey while studying French and History at university. Whilst studying in Aix-en-Provence, she began to write her dissertation on the history of fashion and the influence of Haute Couture, and landed her first role at Harper’s Bazaar. Following this, she interned for various publications including Elle, Grazia and Marie Claire before joining the fashion team at Conde Nast Traveller. There, she contributed to international photoshoots, styled pages and covers, and produced engaging digital content.

During a freelance period, Florrie honed her skills in editorial work in various digital and print publications including Vogue Italy and Departures magazine, as well as styling e-commerce photoshoots and personal shopping. Florrie actively pursues an in-depth understanding of fashion and jewellery, and after styling a jewellery cover shoot at Conde Nast Traveller chose to complete the De Beers Diamond Foundation course. Florrie first joined Who What Wear UK as a freelancer before becoming the Commerce Writer, blending both editorial and commercial content. Now, as the Acting Affiliates Editor, she monitors current trends, new-in styles, wardrobe heroes and how best to style them. In her downtime, Florrie can be found in her hometown of London, usually with a coffee in hand.