I've Fallen for These Elevated Basics From H&M, COS and Mango
Working in fashion is both a blessing and a curse. On the plus side, I get to sift through beautiful clothes every day and hunt down the very best buys. But as I'm sure you can imagine, this means that my wish list grows by the hour. It's more of a fantasy wish list at this point, because I know that in reality I'll barely make a dent in it.
This is why I'm always so keen to share my findings. Even if I can't have everything, someone out there can enjoy the fruits of my labour. And let's face it: if navigating those chocked-full new-in pages isn't a part of your job, the process can be a little overwhelming. With high-street brands in particular, there's (arguably) too much choice and it can take a frustratingly long time to land on what you're actually looking for.
If what you're looking for is cosy knitwear, wear-everyday dresses and/or elevated basics, then I've got you covered. I sifted through the new-in pages on H&M, Mango and COS' websites—because we can tell how much our readers love these affordable brands—and whittled down the most premium-looking pieces on offer.
From sumptuously soft jumpers to winter-proof outerwear, scroll down to discover 21 wardrobe heroes you can start wearing the moment they arrive.
1. COS
2. MANGO
I have a feeling this will sell out before the year ends...
I have a feeling smart pencil skirts like this are going to be huge in 2025.
3. H&M
Bébhinn Campbell is an Edinburgh-based fashion and lifestyle writer and editor. She started her first blog at age 14 and went on to intern at publications in Berlin and London, including Dazed & Confused and Indie magazine.
A job at a fashion startup took Bébhinn from Ireland to Scotland in 2019, where she now works as a freelance journalist and copywriter covering everything from travel and interiors to styling advice. As a contributor to Who What Wear, Bébhinn always keeps her eyes peeled for emerging trends and looks worth writing about. She prides herself on her ability to cut through the noise and identify solid investment buys, exciting new brands and fresh takes on classic design.
-
Got Taste? I Picked 37 Revolve Items Just for You
Enjoy.
By Eliza Huber
-
Just Some Really Good Buys for Spring—That's All
Thank me later.
By Eliza Huber
-
The 21 Swimsuits That'll Be on Every Editor's, Stylist's, and Celebrity's Wish List This Summer
The first swimwear drop of 2025 is here.
By Eliza Huber
-
I Just Found the Linen Pants Chic Women in New York, Paris, and L.A. Will Be Wearing All Summer
HBU?
By Eliza Huber
-
I Give It a Week Before Everyone With Taste Is Wearing This Elegant Pant Trend
Don't take it from me—take it from Hailey Bieber.
By Eliza Huber
-
I Know a Viral Item When I See One, and This $90 Zara Barn Jacket Set Off All My Alarm Bells
Shop, don't snooze.
By Eliza Huber
-
Did Meghan Markle Really Just Share a Link to Everything in Her Closet?
Well, at least her favorite pieces.
By Eliza Huber
-
6 Fall 2025 Runway Trends I Already Found at Zara, H&M, and Mango
Affordability's never looked so good.
By Eliza Huber