PSA: The COS Midi Dress All Our Editors Love Is Now on Sale

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(Image credit: @femmeblk)

As editors at Who What Wear we spend hours upon hours looking at new-in sections, and so over the years have developed a knack for spotting products that will sell out or have huge appeal with our readers. Last year, there was one dress in particular which we had a feeling was destined for cult status—a ruched midi dress from COS. It came in a few different colourways and featured a simple 90s-style midi silhouette, however the ruched detailing on the waist and fuller skirt made it a little more relaxed. Well, we hate to brag, but the style was out of stock within a month—with half the Who What Wear team buying the orange iteration ourselves.

We thought you might like to know that for the new 2023 spring/summer season, the dress is back, and while this year's version is just as polished, and just as easy to throw on in the mornings—for work, play, weddings and and even summer holidays—it also features a chic new asymmetric hemline that makes it feel wholly more modern. And yes, the entire team is in love. Even better? The chic baby blue, hot pink and bold green versions have just gone into COS's summer sale, along with a number of other excellent COS dresses we love. Scroll down to shop.

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Emma Spedding
Freelance Fashion Editor

Emma is a freelance fashion editor with over 15 years experience in industry, having worked at The Telegraph, Grazia and, most recently, British Vogue. Emma was part of the founding team of Who What Wear UK, where she worked for six years as Deputy Editor and then Editor—helping shape the team into what it is today is one of the biggest privileges of her career and she will always see herself as a Who What Wear girl, contributing to both the US and UK sites. Whether she's writing about runway trends or spotlighting emerging brands, she aims to write about fashion in a way that is democratic and doesn't promote over consumption.