Shopping is my forte–I literally spend hours a day browsing online–so it makes sense that I can name designers and brands at the drop of a dime. For this reason, my group texts are lit up of questions asking for style recommendations, and in true editor fashion, I don't hesitate to answer. But there are still some brands and names out there that are still new to me popping up every day, and I always enjoy the thrill of finding something new. Indie and independent shops like Lisa Says Gah and Sincerely, Tommy are a few sources I constantly check out to see which labels are on the rise, but sometimes the coolest names to know are hiding in plain sight.
After a bit of digging at some of our favorite Who What Wear shopping destinations Shopbop, Net-a-Porter, and Nordstrom, I found a goldmine of under-the-radar fashion finds I think everyone should know about. A mix of emerging and indie brands, guarantee you wear any of these pieces and you have bragging rights as the in the know person in your friend group. Scroll ahead to discover a trove of cool, low-key labels you'll be glad you've found.
I'm most definitely still wearing sweatsuits these days, and this one from editor-favorite brand L.F. Markey is certainly special.
The fashion-girl way to do rubber slides.
I recently discovered this brand, and now their trend-forward basics are all I want to wear.
Everything from this brand is sustainable–including this gorgeous racerback tank.
Technically these are men's, but it's super easy to size down. Pillow shoes are one of those micro trends we predict will make a big splash this year.
This print is so beautiful and perfect for spring.
I'm all about mixing graphic tees with lounge pants.
I've been wanting something from buzzy brand Isa Boulder, and this knit bra just might be it.
Based in NYC, Agmes is run by sisters Morgan and Jaclyn Solomon. I have these in gold and wear them all the time, so I'm itching to buy them in silver.
A pretty headband feels like instant joy.
These leggings are one of a kind.
Here's one of those, if-you-know-you-know brands. All of my New York fashion friends love Eckhaus Latta.
I've detailed my love for Scandi brand All Blues before so it's no surprise that I thoroughly stan this choker.
Label Hereu brings classic European craftsmanship to its modern line of leather accessories.
Razer thin 2D bags have been appearing in rapid succession on the runways–get yours here.
Looking for an effortless, high-impact spring dress? Merlette has a cult following.
Your ticket for the colorful ring train.
I'm currently on a polo kick.
Quirky pearls really brighten up a neckline.
Emerging designer Julia Heuer is known for her eye-catching handmade plissé creations.
I'm making room in my spring wardrobe for an eccentric goth skirt like this.
Classic black sandals (with a subtle modern twist!) to go with everything.
I'm planning on wearing this with high-waist loose-fit jeans.
If your bag isn't a weird unconventional shape, is it really fashion?
Next up, Here’s Everything I’m Buying To Dress Like My 22-Year-Old Style Icon.
-
20 Stylish and Effective Accessories That Offer Sweet Relief for Sound-Sensitive Fashion PeopleCalming, efficient, and oh so chic? Yes, please.
-
Chic People in London and NYC Love This Winter Shoe Trend—10 Styles From Nordstrom's BF SaleWho can say no to discounted designer footwear?
-
Drop Everything: Madewell x Alexa Chung Part Two Has ArrivedCorduroy and satin are here to save the day.
-
I Want a Rich-Looking Wardrobe—33 Perfect Picks From Nordstrom's (Early) Black Friday SaleGet a head start with these chic gems.
-
Black Friday Is Almost Here—This Is Everything I'm Loving From Madewell, Revolve, and H&MSave these styles to shop during Black Friday.
-
I'm Manifesting Chic Winter Outfits—30 Affordable and Stylish Walmart Finds That Fit the BillCheap *and* cheerful.
-
I Love Them—I'm Sorry: 36 Elegant Buys on My Fall Shopping ListThey haunt me.
-
I'm a Professional Shopper—30 Elegant Picks I'm Eyeing From Mango, COS, and NordstromThese are too chic to pass up.
