Shopping is my forte–I literally spend hours a day browsing online–so it makes sense that I can name designers and brands at the drop of a dime. For this reason, my group texts are lit up of questions asking for style recommendations, and in true editor fashion, I don't hesitate to answer. But there are still some brands and names out there that are still new to me popping up every day, and I always enjoy the thrill of finding something new. Indie and independent shops like Lisa Says Gah and Sincerely, Tommy are a few sources I constantly check out to see which labels are on the rise, but sometimes the coolest names to know are hiding in plain sight.
After a bit of digging at some of our favorite Who What Wear shopping destinations Shopbop, Net-a-Porter, and Nordstrom, I found a goldmine of under-the-radar fashion finds I think everyone should know about. A mix of emerging and indie brands, guarantee you wear any of these pieces and you have bragging rights as the in the know person in your friend group. Scroll ahead to discover a trove of cool, low-key labels you'll be glad you've found.
I'm most definitely still wearing sweatsuits these days, and this one from editor-favorite brand L.F. Markey is certainly special.
The fashion-girl way to do rubber slides.
I recently discovered this brand, and now their trend-forward basics are all I want to wear.
Everything from this brand is sustainable–including this gorgeous racerback tank.
Technically these are men's, but it's super easy to size down. Pillow shoes are one of those micro trends we predict will make a big splash this year.
This print is so beautiful and perfect for spring.
I'm all about mixing graphic tees with lounge pants.
I've been wanting something from buzzy brand Isa Boulder, and this knit bra just might be it.
Based in NYC, Agmes is run by sisters Morgan and Jaclyn Solomon. I have these in gold and wear them all the time, so I'm itching to buy them in silver.
A pretty headband feels like instant joy.
These leggings are one of a kind.
Here's one of those, if-you-know-you-know brands. All of my New York fashion friends love Eckhaus Latta.
I've detailed my love for Scandi brand All Blues before so it's no surprise that I thoroughly stan this choker.
Label Hereu brings classic European craftsmanship to its modern line of leather accessories.
Razer thin 2D bags have been appearing in rapid succession on the runways–get yours here.
Looking for an effortless, high-impact spring dress? Merlette has a cult following.
Your ticket for the colorful ring train.
I'm currently on a polo kick.
Quirky pearls really brighten up a neckline.
Emerging designer Julia Heuer is known for her eye-catching handmade plissé creations.
I'm making room in my spring wardrobe for an eccentric goth skirt like this.
Classic black sandals (with a subtle modern twist!) to go with everything.
I'm planning on wearing this with high-waist loose-fit jeans.
If your bag isn't a weird unconventional shape, is it really fashion?
Next up, Here’s Everything I’m Buying To Dress Like My 22-Year-Old Style Icon.
-
These 30 Incredibly Chic Picks From the Nordstrom Winter Sale Scream Cool GirlTime to up your fashion game.
-
The Gray, Cream, and Navy Items I Swear Out-Rich Every Other Color Trend (Yes, Even Black)Money.
-
Treating Yourself? What to Buy From the New Designer Collections Before They Sell OutI'm kind of a pro at this.
-
I'm a Fashion Editor—One of My Chicest NYC TikTok Follows Shared 30 of Her Top Winter Picks From NordstromOf course, I want everything Martine Lavelle recommends.
-
This Sweater Will Never Go Out of Style—Here's How French Women Are Wearing It NowEffortless and chic? Oui!
-
The Top 10 Things I'm Buying in February for a Better WardrobeYour monthly shopping list.
-
My Shopping Is Borderline Out of Control Lately—30 Shockingly Good Things in My CartOr closet.
-
5 Commute-Friendly Trends I'm Buying to Wear in NYC This YearWhat to wear when you've got places to be.
