Whenever Someone Asks Me What Perfume I'm Wearing, It's Always This Brand

Out of all of the beauty categories, I think perfume brings me the most joy. Don't get me wrong, there's a confidence boost that comes with a new manicure or a blowout, but, if I'm after a "treat-yourself" investment purchase, I make a beeline for the perfume counters in any beauty hall. A scent has the power to influence your mood (read: feel-good scents) tap into a certain vibe (expensive smelling perfumes? Yes please) or to match a season or special occasion. It's honestly my favourite beauty item to buy. Scent is also tied so much into our memory, too, which can transport us to a place or time we treasure. And of course, on a more superficial level, we all like our scent to be noticed and complimented, am I right?

However, there are times when we want our fragrance to whisper rather than shout. For instance, there are fragrances in my collection that I adore, but their strong projection put me off wearing them for work for the fear of overwhelming poor Susan from accounts in the lift. Alternatively, there are more lighter fragrances I own that I wish were more long-lasting. That's why when I recently discovered the American fragrance brand, Commodity, my interest was piqued by its unique concept: Scent spaces. 

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(Image credit: @eleanorvousden)

What's the concept of Commodity?

Commodity offers each of its scents in three different intensities; Personal, Expressive and Bold. As Personal suggests, this can only be smelt by you and someone very close by, Expressive can be smelt by those near to you, while Bold fills a room with your scent, with compliments aplenty. You might be thinking; erm, isn't this is just a marketing spin of eau de toilette, eau de parfum and parfum? However, I was surprised to find that this isn't the case. These perfume concentrations we've come to know are purely fragrance intensities, rather than how far your fragrance projects in the space around you. For example, if you love a skin scent, but don't like that they disappear quickly, then you can opt for the Bold intensity for something more long-lasting. As the brand cleverly sums up: "Just because someone wants a close projection doesn’t mean they’re willing to sacrifice scent longevity." Equally, you might love those heavier notes, but only want to smell it yourself.

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(Image credit: @eleanorvousden)

Commodity's Exploration Kit contains the three intensities of each scent, with tips on how to choose the perfect fragrance for you.

Which intensity should I choose?

Rather than dialling up the intensity of each scent like a brand might for an eau de toilette to an eau de parfum, the brand instead tweaks some of the notes in the Personal, Expressive and Bold versions, adding or removing them to fine-tune how far the fragrance projects from the wearer. As such, each of the scents has its common notes between the intensities, but you get something a little bit different from each. Think of them as sisters, with each having a having more introverted or extroverted qualities. Personal keeps herself to herself, Expressive is a tad more courageous, whereas Bold is the extrovert of the three.

Shop the Exploration Kit:

1. Commodity Book

Shop the Book Scent Space Discovery Set:

2. Commodity Milk

Shop the Milk Scent Space Discovery Set:

3. Commodity Gold

Shop the Gold Scent Space Discovery Set:

4. Commodity Paper

Shop the Paper Scent Space Discovery Set:

5. Commodity Velvet

Shop the Velvet Scent Space Discovery Set:

6. Commodity Moss

Shop the Moss Scent Space Discovery Set:

Eleanor Vousden
Beauty Editor, Who What Wear UK

Eleanor Vousden is the beauty editor for Who What Wear UK. She was previously deputy editor at Hairdressers Journal, health writer at Woman & Home and junior beauty editor at Powder. She has also contributed to Wallpaper and Elle Collections.With a degree in fashion journalism from the London College of Fashion, she has 10 years of industry experience and has been highly commended at the BSME Talent Awards for her work on Powder and also contributed to the title winning Website of the Year at the PPA Awards.Eleanor’s journalistic focus is providing readers with honest and helpful beauty content. She has interviewed celebrity makeup artists, hairstylists and dermatologists throughout her career, as well as celebrities such as Hailey Bieber, Sarah Jessica Parker and Scarlett Johansson.