From J.Lo to Kylie, Celebs Swear By This £27 Product for the Perfect Blow-Dry

When it comes to blow-drying my hair, I am notoriously lazy. Despite my work as a beauty editor, I am decidedly nonchalant about all things hair—from washing it to styling it. While I can whizz off a list of dry-shampoo recommendations as long as my arm, new hair launches and trending hair tools are often left gathering dust at the bottom of my "to test" box. So while I was well aware of the hype surrounding Color Wow's Dream Coat Supernatural Spray (£27), it was another in a long line of buzzy hair products that had a home in my beauty stash but never saw the light of day—until this year, that is.

Honestly, I don't know what made me reach for it. Perhaps this winter's never-ending dreary weather had me seeking out shine in alternative places? But whatever it was that made me spray this product into my hair that January morning, I can only say thank you. This is one product that lives up to the hype, and I truly can't imagine my hair routine without it now. And I'm not alone. A staple in the backstage kit of celebrity hair artist Chris Appleton, Color Wow Dream Coat even has the professional seal of approval.

Chris Appleton used Color Wow Dream Coat to create this bouncy blow-dry on Jennifer Lopez.

So what actually is Color Wow Dream Coat? Simply put, it's like a waterproof cloak for your hair. After shampooing and conditioning as normal, you section your hair and spray the product liberally through your strands. You then blow-dry your hair—this product requires heat to activate, so no, air drying won't cut it—while pulling your hair as taut as possible to get that high-shine finish. Once you're done, your hair should be left glossy, smooth, free of flyaways and protected from the elements. And the results last, so you only need to use this every three to four washes.

But what sets it apart from other humidity-fighting products on the market? "I think one of the reasons for why Color Wow Dream Coat is so successful is because there is no other product like it on the market," explains Appleton, whose roster of clients includes the likes of J.Lo, Kim Kardashian, Kylie Jenner and Dua Lipa. "Not only does it have the weather-proof finish, but it improves and transforms the texture of the hair, ensuring it's frizz-free and silky smooth."

Kylie Jenner has taken to Instagram Stories in the past to show off how she uses Color Wow Dream Coat as part of her haircare routine.

One of the main reasons that I was put off from trying Dream Coat for so long is that I find washing and drying my hair to be such a huge effort. The thought of potentially spraying something into it that would cause it to look greasy within a day or two (when I can often go five or six days between washes) just didn't appeal to me. However, Appleton assures me that this just doesn't happen with Dream Coat.

"My top application tip is to saturate the whole head of hair—don't be afraid to use a lot of product," he advises. "The formula is as light as water, so there is no chance of a greasy feel or finish. In fact, the more the better! You want to ensure each strand of hair gets the same treatment throughout."

Mica Ricketts before using Color Wow Dream Coat Supernatural Spray.

I'd describe my hair as wavy in texture, prone to knots and tangles and hopelessly dry and dull-looking. This is typically what my hair looks like about three or so days post hair wash when, as you can see, there is no shine in sight—even when I'm outside in the brightest light possible.

When using Dream Coat, I shampoo and condition my hair as usual but skip any hair masks or extra-conditioning treatments. I then wrap my hair in a microfibre towel to remove excess moisture before separating my hair into about eight sections and spraying each one liberally with the product from root to tip. I am genuinely rubbish at blow-drying, so I can't say I'm able to really get my strands that taut, but I always follow this step by running a pair of straighteners over my hair to help really smooth out any remaining flyaways and seal in the treatment.

Mica Ricketts after using Color Wow Dream Coat Supernatural Spray.

I am genuinely blown away by the results of this product every single time I use it. My hair has never looked so naturally shiny or felt as soft as it does when I use Dream Coat. And I love that the high-shine finish remains even if I then decide to add a curl in with some tongs or a hair waver. Plus, Appleton is totally right: It really doesn't weigh hair down or leave it greasy. In fact, I'd even go as far as to say that my hair lasts longer between washes on the occasions that I use this—and it looks well-styled pretty much the whole time, too. 

Okay, so my hair might not look quite as impressive as J.Lo's Super Bowl look (which Appleton also used Dream Coat to create), but as a haircare-averse beauty editor, I'm more than happy with the results, and I can't stop recommending Dream Coat to everyone I know.

"We've seen shiny hair before, but it's never quite as mirror-like as the super-shiny finish that you can achieve with this," says Appleton. And with thousands of five-star product reviews on Amazon, you don't just have to take our word for it—Dream Coat has truly achieved cult status in the beauty world.

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