This 2023 Color Trend Is Already Blowing Up—5 Ways I'll Wear It

Back in May at the 2022 Met Gala, Olivia Rodrigo made her "fairycore" entrance in a purple moment that graced her from head to toe. Purple platform shoes were paired with a Y2K Versace gown and full-length gloves. Even purple butterflies embellished her hair perfectly. This is the moment everyone knew that the color purple was on the rise. As fashion week has come and gone, I've noticed the bold color making an appearance in quite a few street style roundups, so I'm sold. Consider it the It color for 2023.

Growing up, purple was one of my favorite colors. I'm a girly girl, so any feminine hue naturally catches my eye but I also loved that it symbolizes royalty. Seeing the color come back has me really excited about the many ways I'd like to style it. Below, find five outfits I'm planning on copying.

1. Purple and Black

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(Image credit: @emilisindlev)

This look is both sporty and polished at once and I'm absolutely here for it. I love the idea of layering different shades of purple and on top of that, an athleisure bodysuit is in the mix. Perfection.

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2. Purple and Silver

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(Image credit: @lefevrediary)

A knit maxi dress has never steered me wrong, so trying it out in purple is a no-brainer. Pairing it with metallic accessories and a pop of pink is such a vibe.

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3. Purple on Purple

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(Image credit: @theaudreypeters)

If you love pastels, this look is for you. The juxtaposition of pastel purple and sporty cargo pants makes for such an amazing look. Finish it all off with a logo tank.

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4. Pink and Purple

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(Image credit: @slipintostyle)

If you're unsure about committing to a head-to-toe purple look, something two-toned might be right up your alley. A purple minidress pairs very well with pink shoes, so that's how I'll be completing my outfit.

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5. Purple and Teal

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(Image credit: @ninasandbech)

Expect the unexpected. I wouldn't normally think to wear a light-blue blazer with the color purple, but after seeing how good it looks here, I'm quite impressed. Finish it off with bold accessories to make a statement.

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Up Next: I'm Convinced That These Daring 2023 Trends Work for Everyone

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Sierra Mayhew
Fashion Editor

Sierra Mayhew is a fashion editor at Who What Wear, bringing a decade of experience in the fashion industry to the editorial team. Since joining Who What Wear in 2021, Sierra has made her mark by expertly blending luxury and accessible fashion content. Whether she's decoding the latest runway presentations or crafting a perfectly curated shopping list, Sierra's keen eye and relatable approach have solidified her as a trusted voice in the fashion space. She's also reported on major industry events like Paris Fashion Week and lent her expertise to red carpet coverage, ensuring her audience gets an insider's view of the most glamorous moments in style. Before joining Who What Wear, Sierra sharpened her skills at Harper's Bazaar and Elle, with bylines in Bazaar.com and collaborated with iconic brands such as Gucci and Ferragamo. Her ability to translate editorial expertise into viral social media content sets her apart, seamlessly bringing her articles and personality to life for a new generation of readers and followers. A graduate of the University of Notre Dame, Sierra brings a unique perspective to the fashion industry that is informed by her love for travel, music, and discovering the hidden gems that make New York City a constant source of inspiration.