These 5 Youthful Colors Are the Secret Weapons of Celebrities Over 40
We love Mother Earth and fashion. The two don’t have to be mutually exclusive, which is why for Earth Day, 100% of the products featured in editorial stories published today will be eco-friendly.
Amal Clooney, Jennifer Lopez, Tracee Ellis Ross—what do they all have in common? Aside from topping our list of the chicest celebrities over 40, they've all honed in on a strong sense of personal style, and their consistent fashion choices are proof of that. Since celebs over a certain age have figured out their style better than most, it's only natural that they would each have honed in on a few key colors that make them look and feel their absolute best.
I think it goes without saying that regardless of age or any other distinguishing factor, choosing to wear whatever color makes you feel amazing will always translate to you looking amazing, too. But nonetheless, there are always lessons to be learned from our most stylish mature muses and today that lesson is focused on the colors these celebrities wear to look younger—five hues in particular. Apart from our own opinion that these color look great on, we have the intel from the president and chief color maven of Sensational Color, Kate Smith, on exactly why each of them contributes to a youthful appearance.
Curious to discover which colors these celebs have added to their style arsenal? Keep reading to find out why Smith recommends these specific colors, see how the chicest over-40 stars wear them and then shop our picks of each.
Red-Violet
Instead of opting for a pale or blush pink, Smith says to embrace a deeper hue like red-violet. "Think rich magenta toned down by red or the colors that range from fuchsia to raspberry," she advises. It only takes one glance at the below iconic Tracee Ellis Ross ensemble from the 2018 Emmy Awards red carpet to understand just why this bold color works so well.
WHO: Tracee Ellis Ross
WHO: Jane Fonda
Shop our red-violet picks:
Periwinkle
Periwinkle, a medium blue with a touch of purple or violet, is another color that Smith says looks incredible on mature women. "Hair and skin tones 'cool' with age," she says, "and the blue-based hue, often called periwinkle, works beautifully no matter where your skin tone falls in the range between warm and cool."
WHO: Jennifer Lopez
WHO: Kerry Washington
Shop our periwinkle picks:
New Black
It's counter-intuitive, but Smith says that true black may have the opposite effect of giving you a youthful appearance since it's often too severe against mature skin. Instead, be open to trying charcoal gray, navy blue, or another deep color. "It will soften the look of lines and be much kinder to your appearance than deep black," she noted. "If black has been your go-to color, it may be difficult to give it up. You may just discover how much better you like your 'new black' than the one you've been wearing."
WHO: Amal Clooney
WHO: Cindy Crawford
Shop our new black picks:
Cream
Just like black, it's best to avoid a true white, which can often have a too-intense effect. Instead, Smith advises looking for pieces that come in off-white shades like cream, "a hue that looks great on women with naturally warm or delicate, cool complexions and anyone with a suntan." It have the same overall look as if you were wearing true white but are much softer and more forgiving.
WHO: Michelle Obama
WHO: Glenn Close
Shop our cream picks:
Turquoise
"Turquoise is a universally flattering color that brings out a rosy glow on lips and cheeks," Smith noted. Since this color can skew more blue or more green, she says it's all about finding a shade of turquoise that works well with your tone. To do so, simply look down at the color of the veins in your wrist. "If they look bluer or greener, then find a shade of turquoise that leans toward that color. If you have a medium-to-dark skin tone, just about any mid-tone turquoise will look great."
WHO: Victoria Beckham
WHO: Kate Middleton
Shop our turquoise picks:
Next, read about the current shoe trends that these chic over-40 celebs won't be touching.
Anna is an editor on the fashion team at Who What Wear and has been at the company for over five years, having begun her career in the Los Angeles office before relocating to New York, where she's currently based. Having always been passionate about pursuing a career in fashion, she built up her experience interning at the likes of Michael Kors, A.L.C., and College Fashionista before joining the team as a post-graduate assistant editor. Anna has penned a number of interviews with Who What Wear's cover stars over the years, including A-listers Megan Fox, Issa Rae, and Emma Chamberlain. She's earned a reputation for scouting new and emerging brands from across the globe and championing them to our audience of millions. While fashion is her main wheelhouse, Anna led the launch of WWW Travels last year, a new lifestyle vertical that highlights all things travel through a fashion-person lens. She is passionate about shopping vintage, whether it be at a favorite local outpost or an on-the-road discovery, and has amassed a wardrobe full of unique finds. When she's not writing, you can find her shooting street imagery on her film camera, attempting to learn a fourth or fifth language, or planning her next trip across the globe.
-
I Live in Brooklyn—These Are the 5 Current Trends I Never See People Wearing
Buzzier than burgundy and suede.
By Natalie Cantell
-
Katie Holmes, Kendall Jenner, and Dua Lipa Just Wore the Rich-Looking Color Trend French Women Love
Classic and chic.
By Judith Jones
-
Hailey Bieber Wore the Pant Color Trend Fashion People in Europe Are Buying in 2024
It's as useful as black.
By Allyson Payer
-
Black Shoes, Watch Out—This Alternative Color Is Chicer, More Elegant, and Just as Classic
Brown *just might* be the new black.
By Copelyn Bengel
-
Sorry, Silver—Sofia Richie Just Wore the Color Trend That'll Dominate in 2025
She's not the only one.
By Eliza Huber
-
The Color Report: Every Shade Worth Remembering From the Spring 2025 Shows
No neutrals here.
By Eliza Huber
-
If You Want to Look On-Trend This Fall, Try These 6 Fresh Color Combos
Enliven your look.
By Judith Jones
-
Kate Middleton Paired 2024's Two Biggest It Colors With Winter's Most Coveted Shoe Trend
She's the definition of seasonally appropriate.
By Allyson Payer