Statistics Show These 3 Celebs Were the Most Influential at Coachella

last updated 2 May 2016

In terms of fashion retail, Coachella is very important—more important than you may think. According to eCommerce site Lyst.co.uk, this festival now signals the start of the summer season, where shoppers are already looking into new trends in April. Lyst has also seen a 30% increase in searches for Coachella-themed products this year compared to Coachella 2015 (and we’re only halfway through the festival.) Plus, it generates way more interest online than Glastonbury. Well, it is in Palm Springs.

But who of the high profile festival-goers make the biggest impact on your shopping baskets? Keep reading to see which A-listers have the most powerful influence on planet style…

statistics-show-these-3-celebrities-are-the-most-influential-at-coachella-1736195-1460991924 — 1. Kendall Jenner

According to Lyst's data, after Kendall Jenner wore Aquazurra's Tulum Gladiator Sandals (£458) they've experience a 110% increase in page views in just 48 hours.

A photo posted by on

Taylor posted this accessorising memo onto Instagram, and sure enough, Lyst's searches for chokers have increased by 70% in the last three days.

statistics-show-these-3-celebrities-are-the-most-influential-at-coachella-1736194-1460991924 — 3. Brooklyn Beckham

Just like his mother, it appears that Brooklyn is now influencing fashion circles. Lyst say he is responsible for 15,000 new page views to the men’s Gucci florals selection over the weekend.

So there you have it! Who do you look to for style? We'd recommend heading over to ASOS to see their new-in festival edit.

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Hannah Almassi is the Editor in Chief of Who What Wear UK. Hannah has been part of the the Who What Wear brand since 2015, when she was headhunted to launch the UK sister site and social channels, implement a localised content strategy and build out the editorial team. She joined following a seven-year tenure at Grazia magazine, where she led front-of-book news, fashion features and shopping specials as fashion news and features editor. With experience in both print and digital across fashion and beauty, Hannah has over 16 years in the field as a journalist, editor, content strategist and brand consultant. Hannah has interviewed industry heavyweights such as designers including Marc Jacobs and Jonathan Anderson through to arbiters of taste including Katie Grand and Anna Dello Russo. A skilled moderator and lecturer specialising in the shift to digital media and e-commerce, Hannah’s opinion and work has been sought by the likes of CNBC, BBC, The Sunday Times Style, The Times, The Telegraph and MatchesFashion.com, among many others. Hannah is often called upon for her take on trends, becoming known as a person with their finger of the pulse of what’s happening in the fashion space for stylish Brits. Hannah currently resides in Eastbourne with her photographer husband, incredibly busy son and highly Instagrammable cat.