Why Coach's Cute New Holiday Collab Is Unexpected

Avid Snapchatters, listen up! This news is especially exciting for you. Coach and Snapchat have teamed up to create a limited-edition collection of custom metal Snapcode pins. This marks the first time the scannable ghost icon has been created into a physical pin, bringing the app's virtual fun into real life.

Framed within the app's ghost icon are three of Coach's holiday mascots—Rexi, Uni, or Sharky. But the pins are more than just a cute decorative touch on your handbag or jacket collar. If you scan the IRL Snapcode with the Snapchat camera, you can unlock "The Arcade," an exclusive selection of online Coach games that are, like the pins, only available for a limited time.

If you liked what you've heard so far, here's how to get your hands on one of the adorable IRL Snapcodes. The pins are available at select Coach stores to customers who take a simple quiz that asks, “Which Coach Mascot are you?” which can be completed either in-store or through video Snap Ads in the app. The corresponding Coach mascot pin can then be picked up at a participating store. 

Now, hurry up and get to snapping before the pins run out!

Up next, see how you can design your own Coach bag.

Opening Image: Collage Vintage