We're Calling It: This Serum Foundation Is About to Be Your New Holy Grail
Sponsor Content Created With Clinique
As someone who has worked in the beauty industry for more than a decade, I've tried my fair share of foundations. There have been the good, the bad, and the very bad, but I'll spare you the details. So you can understand my surprise when I came across Clinique's Even Better Clinical™ Serum Foundation ($44), a formula that does everything it promises.
It works hard for your complexion. It's built with three serum technologies, so it doesn't just cover your skin—it visibly corrects, hydrates, and smooths skin over time with every single wear. Packed with SPF 25, vitamin C, salicylic acid, hyaluronic acid, and the brand's exclusive dark spot–fighting molecule, UP302, Even Better Clinical™ Serum Foundation is so much more than a foundation—it's skincare that just so happens to be in your perfect shade.
When you see the words "serum" and "foundation" together, it's easy to assume that the coverage will be lacking. But I can honestly say that this formula is the best of both worlds: It combines that lightweight, barely-there feeling we all want with 24-hour full coverage and a matte finish. I promise it's not too good to be true, but if you're curious to see this foundation in action, I tapped three well-versed beauty aficionados to put it to the test. Keep scrolling to read their honest takes. (Although the photos speak for themselves.)
Erin Jahns, Beauty Director, Who What Wear
"I was pleasantly surprised by this foundation! I get red easily and have some sun-induced pigmentation, and I want something that evens everything out while letting my skin breathe and look like itself. This foundation accomplishes all of the above and more. It didn't settle into my pores or fine lines as the day wore on, and it also made my skin look smooth and naturally radiant—not overly shiny or luminous. It was so lightweight that I quite literally forgot I had anything on my face, so it really does feel like a coverage-enhancing extension of my morning skincare routine. Last but not least, I appreciate the fact that the formula is oil-free, non-acnegenic, and infused with salicylic acid—complete musts for someone like me who typically breaks out at the mere sight of most foundations."
Chrissy Cruz, Beauty Influencer
"This foundation is definitely one of the best on the market, and I don't know if a lot of people know that. From the way it lays on top of primers and moisturizers to its beautiful medium to full coverage, this lightweight formula keeps your skin feeling fresh while also having skincare benefits doing wonders for your skin. I think this foundation could be the perfect go-to for everyone."
Aniyah Morinia, Editor, Who What Wear
"If I had to rate this foundation on a scale of one to 10, this would earn an 11. I've never tried a foundation like it before. It's extremely lightweight without feeling watery or too sheer. It covered up my darkest imperfections in just one swipe—I didn't feel the need to add concealer because the coverage was just that good. Did I mention that the shade match was incredible? I always get weary when choosing foundations for my melanated skin, but Clinique has an amazing shade range, and choosing my shade felt stress-free. The brand describes this as the last step in your skincare routine, and at first, I was skeptical, but now I get it. It gives your skin hydration and sun protection while leaving a dewy finish. I can't say enough positive things about this serum foundation. My friends can expect to see my before-and-after photos in the group chat later."
Caitie Schlisserman is an L.A.-based executive director with over a decade of branded content and editorial experience. She joined Who What Wear in 2014 as the first branded content editor and has worked her way up to overseeing a team of talented branded content editors and the beauty department of the media revenue team. Before Who What Wear, Caitie helped launch FabFitFun's first subscription box and worked at a beauty startup where she assisted in successfully launching the editorial department.