I Know My Friends Will Ooh and Aah When They Unwrap These Clean Beauty Products

Sponsor Content Created With Thrive Causemetics

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(Image credit: Thrive Causemetics)

Whenever I'm browsing new beauty products and see that they fall under the clean beauty category, I'm instantly 10 times more impressed and 10 times more likely to buy them. As I become more educated about the ingredients in my makeup and skincare, I'm getting more invested in products that are cruelty-free, 100% vegan, and formulated without parabens. This sentiment also rings true for my friends, so this year, I'm prepared to gift them with products from Thrive Causemetics. This beauty brand specializes in clean, high-performance, skin-loving ingredients created with clinically proven formulas. In other words, these products actually work. As if I didn't love this mission enough, Thrive Causemetics takes it a step further: For every product purchased, the brand donates to help women who are emerging from homelessness, surviving domestic abuse, fighting cancer, and more. I already know my friends will be just as impressed as I am (if not more) when they open up these mascaras, lipsticks, eye brighteners, and more. Are you ready to believe the hype? Just keep scrolling.

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Aniyah Morinia
Branded Content Editor

Aniyah Morinia is a beauty and fashion editor based in New York City. Since starting at Who What Wear, Aniyah has developed a passion for hosting livestreams, working red carpets, and creating TikToks in addition to writing fashion and beauty stories. She'll never pass up the opportunity to uncover an NYC hidden gem or mix and mingle with her friends (all while swapping holy-grail products, of course).