I Try Hundreds of Trending Products for Work, But These Classic Ones Always Work

I've made no secret of the fact that I will try basically anything once when it comes to beauty—not only because it's part of the job but because I'm genuinely interested to see if trending ingredients or raved-about facials can actually live up to the hype. That means that on any given week, I can be trialling a potent form of vitamin C (the mouthful that is ascorbyl tetraisopalmitate, FYI), giving a £300 hair dryer a test run or grabbing coffee with VB's brow lady to chat about the latest eyebrow trends

Yet the beauty industry is notoriously fickle, and while some products last beyond the initial buzz, over the course of a year, it's common to see the popularity of more unusual products like egg cleansers and pineapple serums rise and fall. So which are the products that manage to transcend the trends and stand the test of time?

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(Image credit: @EMMAHOAREAU)

Ahead, I've created a pretty comprehensive list of the best makeup, skincare and hair products that I always come back to. Why? Because they always deliver, work for pretty much everyone and have a host of celebrities, makeup artists and beauty editors who will testify to their greatness. Keep scrolling to see and shop the 18 classic beauty products that have never let me down.

Skincare

Makeup

Hair

Next up, from Alexa Chung to Jen An, these are the best celebrity hairstyles ever.

Mica Ricketts

Mica Ricketts is a freelance beauty editor, copywriter and regular contributor to Who What Wear UK. She also writes for titles including Marie Claire Refinery 29 and Cosmopolitan, and previously worked at Who What Wear UK as Beauty Editor. With experience in both editorial and content management, she also works with beauty brands and small businesses on brand messaging and content strategy. As a busy mum of two, she is passionate about finding efficacious beauty products that can disguise all signs of tiredness with minimal effort.