A Lesson in Styling Sneakers From Someone Who Owns Over 300 Pairs
Sponsor Content Created With Balmain

Everyone has that one item that immediately gives them a ready-to-take-on-the-world attitude the second they put it on. It may be a pair of perfect-fitting jeans or a chic statement accessory or even a specific lipstick shade. For Beija Velez, basketball player turned model turned L.A. cool girl, it has always been a pair of fresh sneakers. The self-declared sneakerhead owns—wait for it—over 300 pairs of kicks and counting.
I was 0% surprised to discover that her current favorite pair is none other than Balmain's BBold sneakers. The name is fitting, as the elevated, chunky-sole shoes really do inspire whoever is wearing them to be bold and use fashion for self-expression, something that Velez has been promoting for years. I can't think of a better time to invest in a pair of footwear that elevates not only your looks but your confidence, too. And if you're going to buy luxury shoes, a pair of sneakers you can wear every single day is a guilt-free choice.
Velez's love of basketball, and subsequently sneakers, all started at a very young age. She began playing the game at just 4 years old and was competing across the country by the age of 8. "My brother would be hooping in the cul-de-sac with the neighborhood boys, so I started tagging along and fell in love with the game," she says. "Basketball is art to me. It's like poetry in motion. I'm in love with the upbeat pace of the game, the swag, and the overall energy that comes with it."
For Velez, sports and fashion go hand in hand. "Sneakers are built in my DNA, and I love the storytelling that comes with different pairs of kicks," she explains. When selecting a new pair, the athlete in her will tell you that even off-the-court comfort is key, making the BBold an obvious choice.
Her favorite aspect of the shoes? "I love the elevated sole and dramatic silhouette of the Balmain BBold sneakers. I also love the colors that contrast the white to really make the overall design pop. The shoes are fly." I couldn't agree more, and my fashion-editor brain can't help but call out the styling versatility of the sneakers too.
For an off duty look, Velez expertly pairs her BBold kicks with an elevated denim-on-denim 'fit but notes she'd also style the sneakers with a tracksuit for a more casual vibe. "I feel like getting dressed is a form of expression and displays the energy I'm feeling inside," she explains. If a pair of sneakers can spark the type of confident, powerful energy she's currently exuding, then count me in.
Michaela Bushkin is the fashion director on the branded content team, leading the strategy for our fashion and luxury partners. She specializes in content creation and styling for photo and video shoots, specifically across Who What Wear and Marie Claire. She spends her free time online shopping (or "researching" as she likes to call it), reading at the beach, and trying as many new restaurants in L.A. as possible.
-
I Didn't Think This "Ugly" Sneaker Color Trend Would Last, But It's Cooler Than Ever in 2025
Still celeb-approved.
By Allyson Payer
-
This Sneaker Color Trend Makes Black Pants Look So Much Prettier
You know you're curious.
By Allyson Payer
-
Suddenly, All The Row-Style Girls Are Breaking This Fashion Rule
And you should, too.
By Nikki Chwatt
-
Jennifer Lawrence Just Wore the Pretty It Sneakers No One Will Be Able to Keep in Stock
Ballet-inspired luxury sneakers, that is.
By Allyson Payer
-
This Sneaker Trend Will Be Front-Page News This Spring—Guaranteed
Add a pair to your rotation now.
By Nikki Chwatt
-
We're Fashion Editors—Everything We Saw, Wore, Did, and Ate During NYFW
Let's dive in.
By Anna LaPlaca
-
My Word of 2025 Is "Sophisticated," and These 34 Pieces Are the Definition
Think structured bags, hourglass shapes, and classic tailoring.
By Caitlin Burnett
-
Treating Yourself? What to Buy From the New Designer Collections Before They Sell Out
I'm kind of a pro at this.
By Nicole Akhtarzad Eshaghpour