This Nostalgic Jewelry Trend Is About to Blow Up… Again

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(Image credit: @emilisindlev)

We're about to take you on a little trip down memory lane. Think back to a simpler time when charm bracelets were all you cared about. Charms became somewhat of a collector's item to you as you clipped on as many as possible to your Tiffany's or Juicy Couture link bracelet. Each represented a memory of some sort or was simply a symbol of how easily you could manipulate your mother into buying you things you didn't need (just me?). Well, fast-forward to 2018, and the nostalgic jewelry trend is officially cool again.

We've noticed the style popping up all over the marketplace as of late, but it wasn't until doing a deeper dive that we realized nearly all the major designers in the industry—including Dolce & Gabbana, Gucci, and Oscar de la Renta—are partaking in the trend as well.

Are charm bracelets finally becoming a phenomenon again? The answer, my friends, is yes. Now, enough gabbing—ahead, shop the charm bracelets that will instantly bring a smile to your face. Coming in an array of styles ranging from delicate gold charms to chunky sartorial statement pieces, this jewelry trend is taking over, and we are here for it.

Next up, shop 21 of this week's best arrivals.

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Lauren Eggertsen
Editorial Director

Lauren Eggertsen is currently the editorial director of Who What Wear and has worked at the company for over nine years, where she started as an associate editor and has since worked her way up. Lauren has worked in the Los Angeles and New York Who What Wear offices but currently calls L.A. home. Here, she leads and manages Who What Wear's editorial team and oversees all editorial content. Lauren's role also includes helping to set the fashion direction for all original photo shoots and often styles many celebrity cover shoots, including big names like Kaia Gerber, Normani, and Sabrina Carpenter. She has also attended multiple fashion weeks, including New York, London, Milan, and Paris, where her style has been featured on sites such as Vogue, Harpers Bazaar, and Elle.