I've Tried Countless Moisturisers, But I Always Come Back to This Cult Cream

When it comes to curating my beauty bag, I don't tend to invest blindly in a singular brand. Having spent years trialling and testing the latest beauty launches, I've assembled quite the diverse collection of products from an extensive array of labels, to which I remain faithful. That is until I happen upon something that impresses me more. And lately, I find myself switching out many of my go-to products for options from one particular brand: Charlotte Tilbury.

My inaugural Charlotte Tilbury purchases were, somewhat unsurprisingly, its cult Pillow Talk lipstick and liner. The colour payoff and delicate formula were unlike any other lipstick and liners I'd tried. And honestly, along with a few other essential Charlotte Tilbury shades, I haven't allowed anything else to touch my lips since. My interest piqued, I then moved on to Charlotte Tilbury's Beauty Light Wand. Having previously sworn off ultra-shimmery highlighters, I was immediately taken with the best seller's ability to give my face a radiant glow without looking as if I'd just face-planted into a tray of glitter.

While I could go on and on about my adoration for Charlotte Tilbury (don't worry—there's plenty of time for that later), right now, I'd like to turn your attention to its skincare, namely Charlotte Tilbury's Magic Cream.

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(Image credit: @VALERIALIPOVETSKY)

One day, during lockdown last year, I found myself in need of a pick-me-up. Naturally, I gravitated towards CharlotteTilbury.com to stock up on some of my favourites and see what other delights lay in wait. With my social calendar out the window, I decided then was the perfect time to indulge in some fresh skincare. Having used the same products for the past few years, it was high time I branched out to discover something new and potentially brilliant. That or reaffirm the fact that the products I'd long been using were still the best out there. Either way, I added Charlotte Tilbury's Magic Cream to my basket and placed my order. Little did I know my skincare routine was about to change forever.

Makeup artist Charlotte Tilbury created it backstage to transform models' skin in an instant, and she soon found herself inundated with requests from her high-profile clients to bottle her secret formula, and boy am I glad she did. Boasting a potent blend of plumping, firming, and line-lessening complexes that rapidly bestows a luminosity to the skin, this moisturiser certainly lives up to its hype. After just a couple of days using it, my skin was the best it'd looked in a long while—perhaps ever. My friends were quick to compliment my "glowy" skin over Zoom calls, and upon seeing one another in person for the first time a couple of months later, they coyly asked if I'd had any so-called "tweakments" since our last meeting. Spoiler alert: I hadn't—it was all the work of Magic Cream.

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(Image credit: @nicoleocran)

What makes this cream truly "magic" is its matrix of oils and ingredients that flood your skin with moisture, making for a glowier, dewier, plumper-looking complexion. Affectionately known as the "magic eight," the ingredients include vitamins C and E, which work to brighten skin; bionymph peptide to plump; hyaluronic acid for hydrating purposes; camellia oil to lock in moisture; rose-hip oil for added hydration and depuffing; shea butter to nourish and soften; aloe vera for smoothing; and frangipani flower extract, which has moisturising benefits and gives Charlotte Tilbury Magic Cream its delicate, calming fragrance. And the best bit is the tubs are now refillable (making them much plant-friendlier than before).

"I always say that you can't have a beautiful painting without a beautiful canvas," reveals the woman herself, Charlotte Tilbury. "Which is why I never do makeup without my iconic, award-winning Charlotte's Magic Cream. It gives me the perfect-looking, glowing canvas before makeup. The amazing thing about this cream is that it doesn't take 28 days—you see the visible results in just 28 seconds! That's what made people trust and believe in the magic."

Having been using it myself for well over a year now, I now understand why Charlotte Tilbury's Magic Cream continues to be so popular. Last year, one jar of the potent cream was sold somewhere in the world every two minutes, and I have no doubt I've been contributing to these figures myself. And if this article hasn't made my feelings known, I seriously suggest you join me.

CHARLOTTE'S MAGIC CREAM, BY SIZE

Whenever I try a new beauty or skincare product, I always invest in a smaller tub or tube if there's one available before I splash out on a larger, costlier size. That's precisely what I did with Charlotte Tilbury's Magic Cream, and while I have since upgraded to the full-size version, I'd recommend anyone who hasn't tried it before to do the same.

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Shop More Charlotte Tilbury Products

Up next, we tried 24 iconic Charlotte Tilbury products—here are our honest thoughts.

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Maxine Eggenberger
Deputy Editor

Maxine Eggenberger is Who What Wear UK’s deputy editor and has over thirteen years of experience in fashion journalism. She been creating engaging and elevated style content specifically for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their SEO strategy and keyword planning, works closely with the beauty team on content initiatives, represents the brand at industry events, and regularly contributes to social media, including her own Who What Wear UK TikTok franchise, French Style Fridays. Previously, Maxine appeared on ITV's This Morning in her own fashion segment and has interviewed countless celebrities—everyone from Victoria Beckham to Oscar winner Lupita Nyong’o.

Prior to Who What Wear UK, Maxine’s career began when, after completing her first-ever internship at Look magazine, she was offered a position on the brand's fashion desk. She accepted, leaving university a year early in the process. Her passion and natural talent for writing and styling meant she swiftly rose through the ranks to become the title's fashion news and commercial content editor, with a stint as InStyle.co.uk’s fashion and beauty writer along the way. She later served as Look’s acting Editor in Chief, overseeing both print and digital, before embarking on a successful freelance career, working with Grazia, The Pool, and Marie Claire amongst others.

Maxine is based remotely from her countryside home near Edinburgh where she spends her downtime renovating her house, walking her dogs, hosting friends and trying to master the art of making Old Fashioned cocktails.