We've reached a turning point in the year when temperatures have finally risen and holidays are no longer a distant dream. Beach babes, rejoice! Whether you're counting down the days until a tour of the Amalfi Coast or are midway through planning a tropical getaway, swimwear is one of the first elements of your warm-weather wardrobe you'll want to nail down.
For me, personally, what I wear to the seaside is often an afterthought, but even I have been drawn in by the array of striking swimsuit trends cropping up on social media lately. Although I'm looking at the key 2024 swimwear trends that influencer and industry professionals are wearing this summer, I'm also just as interested in taking inspiration from the celebrity accounts I follow. Perhaps it's simply a yearning to be beach-bound, but my new-found appreciation for swimwear has led me to an understanding of exactly which styles will be big this year. And now is the perfect time to shop them; before we reach peak season and they inevitably sell out.
From noughties-inspired bikinis to vibrant one-pieces, these are the top swimwear trends to take note of for summer 2024.
1. Backless One-Piece
Style Notes: Is there anything more elegant than a high-neck, low-back situation? We think not, so it's lucky that backless swimsuits are trending big time right now, thanks to style insiders like Jasmine Tookes.
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I own several swimsuits from H&M and they've held up really well over the years.
This is so chic—and subtly fun, thanks to the contrast piping.
Such a cute print for a girls' holiday.
2. String Bikini
Style Notes: If you're hitting the beach in the hope of getting a tan, take your cues from Hailey Bieber and opt for a noughties-style string bikini. You can undo the ties when you want to target a certain area to avoid awkward tan lines.
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Celebrities and influencers love Hunza G.
Animal print is big this year, so this bikini ticks off two trends in one.
You could also mix and match with a plainer bikini.
3. Textured One-Piece
Style Notes: Swimsuits with a crinkly texture have been hugely popular for the past couple of summers, largely due to Hunza G's viral styles—Rosie Huntington-Whitely is just one of many celeb fans. This year is no exception, and we've noticed other brands have started tapping into the trend.
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The scoop neckline is so flattering.
Just add a white sarong, tan sandals and a basket bag.
Asymmetric details always elevate a design.
4. Bandeau Top
Style Notes: Bandeau necklines are everywhere at the moment (in another nod to the early 2000s) and this particular trend has made its way into the swimwear space, too. Choose a simple bikini style like Kendall Jenner's or a one-piece with removable straps.
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If Toteme jumps on a trend, we know it's a good one.
I'm into the contrast trim.
This comes with removable straps, in case you need the extra support.
5. Red Swimwear
Style Notes: Red is undeniably the colour of the season. Before jetting off to somewhere sunny, pack a bold cherry-hued swimsuit to celebrate the arrival of brighter days. Take note from J.Lo and team it with raffia accessories and an eye-catching cover-up.
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Such a beautiful hue.
Insta-ready.
With added coverage on the bust and bum and a lower leg line, this one-piece is as practical as it is pretty.
