The Bag It Girls Carried 10 Years Ago Is in High-Demand Again

If you were to think back to some of the most iconic fashion items between 10 and 15 years ago, a few items would probably flash through your mind: Von Dutch caps, Ugg boots (worn with denim miniskirts, obviously), and the iconic Balenciaga Motorcycle “City” bag.

The latter style (designed in 2000 by Nicolas Ghesquière) hung on the wrist of every It girl from Paris Hilton to Lauren Conrad in the early and mid-2000s. Flash-forward to 2016 and the silhouette began resurfacing when Mary-Kate Olsen stepped out with it. Now it’s reclaiming its place as a certified must-have thanks to its inherently cool slouchy silhouette.

We actually caught up with Charles Gorra, CEO and found of Rebag, to back us up on the rise in the bag’s popularity. “This bag has been around for 18 years; it became a classic and then somewhat plateaued,” Gorra explains. “But since the graffiti print launched a few seasons ago, clients have been clamoring for it again.” That’s right: The City bag is now proving to be a best seller in 2019.

Keep scrolling to take a trip down memory lane with a few throwback snaps of celebs with the Balenciaga stunner. See see how fashion girls of today are styling the bag, and shop it for yourself along with other designer-handbag staples.

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Throwback snaps of the Balenciaga City bag:
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Lauren Conrad consistently embraced the bag like with this perfect winter outfit back in 2012.

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Ashley Olsen showcased the iconic bag here in 2004 during New York Fashion Week.

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Chanel Iman coordinated her outfit with a purple silhouette back in 2009.

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How fashion people wear the iconic bag now:
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Here, Lily Aldridge showcases the It graffiti style out and about in New York City. 

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The graffiti silhouette shines against a contrasting plaid suit like this fashion week–goer is highlighting. 

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Smaller iterations, including crossbody styles, are also popular right now; we’ve been seeing throughout fashion month.

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Yet another recent photo of the must-have bag among the street style set.

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Market Director

Bobby Schuessler is a fashion editor with over a decade of editorial experience covering shopping, style, and beauty. He's spent over seven years at Who What Wear, currently leading the market team to deliver highly covetable and convertible content. He creates data-driven shopping guides featuring top retailers like Nordstrom, Shopbop, and Net-a-Porter and is at the forefront of Who What Wear's shopping tentpole strategies, including Amazon Prime Day. He also works on branded content initiatives and appears on camera in video and shopping livestream franchises. He has also worked across a variety of other media brands and fashion retailers like Refinery29, PureWow, Men's Health, and Gilt covering commerce, trend reporting, women's and men's fashion, home, and lifestyle.